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Show Results For
- All HBS Web
(437)
- News (34)
- Research (380)
- Multimedia (3)
- Faculty Publications (343)
- 15 Jun 2020
- Research & Ideas
A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.
If one thing has been made clear by the COVID-19 pandemic, it is this: The health care system in the United States (and most other nations) is not set up to respond to a large-scale medical emergency that affects tens of thousands of citizens simultaneously. But there... View Details
- Research Summary
Social Marketing and Cause Marketing
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
- Research Summary
Business Strategy at the Base of the Pyramid
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. View Details
- Research Summary
Channel Stewardship
Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details
- Research Summary
Corporate Social Responsibility
Rangan has developed a framework and a process for auditing a company's CSR activities and from that a blueprint for CSR strategy development. He is now in the phase of verifying the framework and implementing the process in certain chosen sites. View Details
- 17 Aug 2010
- First Look
First Look: August 17
contrast to assumptions of neoclassical economics; and (3) managerial implications-analytics, skills, and success factors. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/410076-PDF-ENG Equitas Microfinance: The Fastest Growing MFI on the Planet V.G.... View Details
Keywords: Martha Lagace
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
systematic analysis and comparison across these approaches. In this paper, HBS professors Alnoor Ebrahim and V. Kasturi Rangan provide a synthesis of the current debates and,... View Details
Keywords: by Staff
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
important, an understanding of the process of how relationships evolve over time," he said. Buyer-seller Evolution To study how relationships evolve in mature industrial markets, Narayandas and HBS professor V. View Details
Keywords: by Martha Lagace
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
nonprofits to achieve their missions. How Do I Sell Csr To Investors And Other Stakeholders During A Financial Crisis? Corporate Social Responsibility in a Downturn Financial turmoil is not a reason to scale back on CSR programs—quite the opposite, says HBS professor... View Details
Keywords: by Staff
- 19 Jan 2010
- Sharpening Your Skills
Sharpening Your Skills: Managing the Economic Crisis
back on CSR programs—quite the opposite, says HBS professor V. Kasturi "Kash" Rangan. As a marketing scholar, Rangan is optimistic about strategic CSR efforts that provide... View Details
Keywords: by Staff
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
professor Herman "Dutch" Leonard), for nonprofit board members, in November. In two working papers that break down what makes social impact easier or more difficult to measure (one coauthored with HBS professor V. View Details
Keywords: by Julia Hanna
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
course with HBS professor V. Kasturi Rangan on business serving the so-called "base of the pyramid" sector. Chu says microfinance is one of the few effective... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise This paper considers the confluence of forces that is shaping the... View Details
Keywords: by Staff
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
have made goods more attainable and enticing to a larger portion of the population. At the same time, trade liberalization and more sophisticated manufacturing techniques create goods that are less expensive and higher quality. A panel moderated View Details
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
involved in healthcare or advocacy. HBS professor V. Kasturi Rangan pointed out the question organizations need to answer: What can this organization do to solve this aspect of... View Details
Keywords: by Manda Salls
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
corporation to do? HBS professor V. Kasturi "Kash" Rangan and HBS research associate Arthur McCaffrey propose a framework for an "ethic of engagement," that... View Details
Keywords: by Working Knowledge editors
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
management process. One study, completed in collaboration with HBS professor V. Kasturi Rangan, addresses the strategy design and implementation phase of the process by... View Details
Keywords: by Peter K. Jacobs
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
a fundamental rethinking of how entrepreneurship works. The Strategic Way to Go to Market Too often channel strategies develop at the last minute—when a product is ready to go to market. But this haphazard approach leaves a lot of efficiencies and synergies View Details
Keywords: by Sean Silverthorne
- 01 Jun 1996
- News
Reinventing Marketing
Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product... View Details