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Marketing - Faculty & Research
Julian De Freitas More Working Knowledge Articles Harvard Business Publishing May–June 2025 Article Balancing Digital Safety and Innovation By: Tomomichi Amano View Details
- Web
Technology & Innovation - Faculty & Research
Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025. Balancing Digital Safety View Details
- 2025
- Working Paper
New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout
By: Tomomichi Amano and Jorge Tamayo
Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? We observe significant variation in the availability of new products across stores in a large retail chain in... View Details
Keywords: Managerial Quality; Firm Performance; Diffusion Of Innovation; New Product Rollout; Retailing; Distribution Channels; Product Launch; Management Skills; Retail Industry; Colombia
Amano, Tomomichi, and Jorge Tamayo. "New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout." Harvard Business School Working Paper, No. 25-041, February 2025.
- 16 Aug 2022
- News
HBS Club of Japan Event Highlights HBS Fellowship
featured a keynote address by HBS assistant professor Tomomichi Amano and a personal account by previous HBS Japan... View Details
Keywords: Margie Kelley
- Student-Profile
Mengjie "Magie" Cheng
relationship with their fans and have built trust. Another project with Elie Ofek and Tomomichi Amano examines the influencer market, leveraging... View Details
- Web
IFC: Japan; Exploring Japan's Innovation Ecosystem - Course Catalog
HBS Course Catalog IFC: Japan; Exploring Japan's Innovation Ecosystem Course Number 6062 Professor Ramon Casadesus-Masanell Assistant Professor Tomomichi Amano January; J; 3.0 credits Fall On-Campus Course... View Details
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Print View - Course Catalog
Product Line Architecture Marketing Tomomichi Amano Spring 2026 Q4 1.5 Institutions, Macroeconomics, and the Global Economy Business, Government & the International Economy... View Details