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- All HBS Web (355)
- Faculty Publications (94)
- 12 Feb 2007
- Working Paper Summaries
Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels
- 01 Sep 2012
- News
Reunion Magic
Dean Nitin Nohria Professor Tom DeLong Photos by Tom Fitzsimmons and Neal Hamberg Spring 2012 Reunion Photo Galleries Spring reunions are always a big event on campus, and the 2012 edition, held May 31–June 3, was bigger than most. An... View Details
- 2020
- Book
Teaching by Heart: One Professor's Journey to Inspire
By: Thomas J. DeLong
The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details
DeLong, Thomas J. Teaching by Heart: One Professor's Journey to Inspire. Boston: Harvard Business Review Press, 2020.
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately... View Details
Keywords: by Dina Gerdeman
Teaching by Heart: One Professor's Journey to Inspire
The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details
- Web
Courses by Title - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 16 Jul 2025 By Course Title View by Unit | View by Course Title | View by Faculty | Print... View Details
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 16 Jul 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
- Web
Courses by Faculty - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 16 Jul 2025 By Faculty View by Unit | View by Course Title | View by Faculty | Print View... View Details
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
and yet pose a drag on the organization because they require constant reinforcement. So who is there to care about the B players? According to HBS professor Thomas J. DeLong, both in a reunion session for... View Details
Keywords: by Martha Lagace
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
When Barack Obama was elected president in 2008, some saw it as proof that the color of one’s skin could no longer hold people back from achieving important leadership roles in the United States. Not true, says Harvard Business School senior lecturer Anthony View Details
Keywords: by Dina Gerdeman
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 16 Jul 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
- Awards
Case Centre Case Awards, Marketing Category
By: Jill J. Avery
Won a 2014 Case Centre Award in the Marketing Category for her case with Thomas Steenburgh and Naseem Dahod, “HubSpot: Inbound Marketing and Web 2.0” (HBS Case No. 509-049). View Details
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
marketing song and dance. "People with engineering backgrounds tend to struggle in this process," says Harvard Business School Associate Professor Thomas Steenburgh, who teaches the Business Marketing course that includes an... View Details
Keywords: by Dennis Fisher
- 28 May 2008
- First Look
First Look: May 28, 2008
Effort or Timing: The Effect of Lump-Sum Bonuses Authors:Thomas J. Steenburgh Publication:Quantitative Marketing and Economics (forthcoming) Abstract This article addresses the question of whether lump-sum... View Details
Keywords: Martha Lagace
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and View Details
Keywords: by Sean Silverthorne
- 06 Mar 2020
- Book
A Great Teacher's Lessons for Leading
people, not to or at them. There is an opportunity to figure out ways to work in more meaningful ways with people. Book Excerpt Teaching by Heart: One Professor's Journey to Inspire By View Details
- 27 Jun 2011
- Research & Ideas
Recovering from the Need to Achieve
his office isn't as big as Jenny's. And he blames others when he screws up. Joe is an HNAP, or a high-need-for-achievement professional, according to Harvard Business School professor Thomas J. DeLong, who... View Details
Keywords: by Kim Girard
- 22 Jan 2008
- Research & Ideas
New Challenges in Leading Professional Services
New Model for High Performance But lately the challenges for professional service firms (PSFs) have been growing in size and complexity, and the excitement is more the type you need a stomach antacid to control. The dilemma, says HBS professor View Details
- 24 May 2004
- Research & Ideas
The Watsons: IBM’s Troubled Legacy
the International Business Machines Corporation and its indomitable leader, Thomas J. Watson Sr. As a demonstration of the latest device out of the I.B.M. research laboratories, a letter of congratulation... View Details
Keywords: by Richard S. Tedlow