by Sunil Gupta - Publications - Faculty & Research

10 Nov 2022
Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

series of experiments led by Harvard Business School Associate Professor Christine Exley show that people generally view women as more generous and equality-minded than men—but actually, men and women have similar behaviors and beliefs... View Details

Keywords: by Shalene Gupta

13 Mar 2025
Blog Post

Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

progress forward, it’s also about resilience, adaptability, and staying true to your purpose through setbacks. Whether in the operating room or the boardroom, my most enduring lesson has been this: leadership is not measured by titles or... View Details

27 Feb 2024
Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a... View Details

Keywords: by Shalene Gupta

06 Dec 2024
News

Frankly Speaking #4 Viral Desai x Sunil Gupta, Harvard Business School

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

21 Sep 2022
Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

contribution condition, she ate by herself at night. About 74 percent of participants found Ariana’s life meaningful when she didn’t enjoy her job but contributed to society, and 90 percent found her life meaningful when she enjoyed her... View Details

Keywords: by Shalene Gupta

20 Jan 2022
Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

us served as a senior quality officer, found that customers who had experienced a problem that was successfully resolved by Fidelity were more satisfied than customers who had never had a problem with the firm. The key finding: lost trust... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

September 2020
Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details

Citation

Educators

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

Citation

Purchase

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in marketing parlance,... View Details

Keywords: by Dina Gerdeman; Retail; Service

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

fascinated by the old British style of operation. And advertising was seen as a glamorous thing” Kapur discusses his years as a developing ad man and eventual executive chairman of O&M India in a new interview with View Details

Keywords: by Sean Silverthorne; Advertising

04 Aug 2021
News

Worried About the Great Resignation? Be a Good Company to Come From

19 Jul 2021
News

“ ‘The Power of Trust’ by Sandra J. Sucher and Shalene Gupta: Why Do We Trust Organizations and Leaders?”

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

research is starting to look at customers whose value is not as readily apparent, and where CLV calculations break down. In a recent working paper, Harvard Business School professor Sunil Gupta calls them... View Details

Keywords: by Sarah Jane Gilbert; Web Services