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Publications

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  • All HBS Web  (527)
    • News  (148)
    • Research  (312)
    • Multimedia  (22)
  • Faculty Publications  (235)

Show Results For

  • All HBS Web  (527)
    • News  (148)
    • Research  (312)
    • Multimedia  (22)
  • Faculty Publications  (235)
← Page 2 of 527 Results →
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a... View Details
Keywords: by Shalene Gupta
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 22 Jan 2014
  • Working Paper Summaries

Separating Homophily and Peer Influence with Latent Space

Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski
  • 21 Sep 2022
  • Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

contribution condition, she ate by herself at night. About 74 percent of participants found Ariana’s life meaningful when she didn’t enjoy her job but contributed to society, and 90 percent found her life meaningful when she enjoyed her... View Details
Keywords: by Shalene Gupta
  • 06 Dec 2024
  • News

Frankly Speaking #4 Viral Desai x Sunil Gupta, Harvard Business School

  • 13 Mar 2025
  • Blog Post

Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

progress forward, it’s also about resilience, adaptability, and staying true to your purpose through setbacks. Whether in the operating room or the boardroom, my most enduring lesson has been this: leadership is not measured by titles or... View Details
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, and Jonathan Levav. "Drinkworks: Home Bar by Keurig." Harvard Business School Teaching Note 521-089, April 2021.
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in marketing parlance,... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 20 Jan 2022
  • Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

us served as a senior quality officer, found that customers who had experienced a problem that was successfully resolved by Fidelity were more satisfied than customers who had never had a problem with the firm. The key finding: lost trust... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 04 Aug 2021
  • News

Worried About the Great Resignation? Be a Good Company to Come From

  • 19 Jul 2021
  • News

“ ‘The Power of Trust’ by Sandra J. Sucher and Shalene Gupta: Why Do We Trust Organizations and Leaders?”

  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

fascinated by the old British style of operation. And advertising was seen as a glamorous thing” Kapur discusses his years as a developing ad man and eventual executive chairman of O&M India in a new interview with View Details
Keywords: by Sean Silverthorne; Advertising
  • 13 Nov 2018
  • News

Amazon Doesn't Deliver Its HQ2 To Boston

  • 17 Nov 2020
  • News

How Jeff Bezos Built One of the World’s Most Valuable Companies

  • 04 Aug 2015
  • News

How Mobile Fundamentally Changes Marketing

  • 07 Jan 2019
  • News

Top Ten Technology Books Of 2018

  • 05 Aug 2016
  • Video

The Accidental Professor

  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2017
  • Cold Call Podcast

Building India’s First $100 Billion Company

Keywords: Re: Sunil Gupta; Banking; Financial Services
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