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Show Results For
- All HBS Web
(455)
- News (142)
- Research (238)
- Events (1)
- Multimedia (1)
- Faculty Publications (106)
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- 10 Aug 2020
- Working Paper Summaries
Collaborating During Coronavirus: The Impact of COVID-19 on the Nature of Work
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which featured an American League... View Details
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics sites since the 1972 Munich... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
comprehensive field-based study and analysis of the Nobel Prize from a brand and reputation perspective. "In a real sense, everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it," write Mats Urde and View Details
Keywords: by Carmen Nobel
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
A pall hangs over Sochi. Not since the bribery scandal overshadowed the 2002 Games in Salt Lake City has an Olympic Winter Games been so fraught with controversy. Fears of a terrorist attack by Islamic extremists; outrage over Russia's... View Details
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
The world as we know it is about to change in many ways thanks to a "broadband explosion"—the coming together of real-time communication and rich media. Professors Robert Austin and Stephen Bradley discuss their new book View Details
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior”... View Details
- 11 May 2011
- Research & Ideas
Building a Better Board
When Stephen Kaufman took the helm at Arrow Electronics in 1982, it was de rigueur for CEOs to sit on the boards of several other companies in addition to running their own. Back then, serving as a board member didn't require much of a... View Details
Keywords: by Carmen Nobel
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 14 Sep 2020
- Research & Ideas
You're Right! You Are Working Longer and Attending More Meetings
Work-from-home employees whose days seem longer, with more meetings and emails than ever before, may find a new Harvard Business School study validating. An analysis of the emails and meetings of 3.1 million people in 16 global cities found that the average workday... View Details
Keywords: by Danielle Kost
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
of getting around this fact." Several studies by Norton and his colleagues show that attempting to overcome prejudice by ignoring race is an ineffective strategy that—in many cases—only serves to perpetuate... View Details
Keywords: by Carmen Nobel
- 02 Mar 2007
- What Do You Think?
What Is the Government’s Role in US Health Care?
from government. Suggestions of causes of the current challenge of rapidly rising costs in relation to quality of outcomes, at least by the imperfect measure of life expectancy, included waste in the system (Julie Maire, Edward Hare, and... View Details
- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
- 26 Oct 2021
- Research & Ideas
What Companies Want Most in a CEO: A Good Listener
listen empathetically, welcome input, and rally the workforce around a common goal, according to a recent study by a team of researchers including Harvard Business School Professors Raffaella Sadun and Joseph Fuller, who analyzed... View Details
Keywords: by Jay Fitzgerald
- 09 May 2023
- Research & Ideas
Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture
climbed more than three-fold in the United States. In Australia, Canada, New Zealand, and the United Kingdom, openings skyrocketed by at least a factor of five. That said, in Miami; Savannah, Georgia; and Memphis, job listings with one or... View Details
Keywords: by Rachel Layne
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
also provides a visual progress cue, as borrowers see purchases vanish from their statements. Norton worked on the project with Grant E. Donnelly, an assistant professor at Ohio State University; Cait Lamberton, a marketing professor at the Wharton School of the... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
when life goes back to normal. Forward-thinking leaders can run better organizations by creating conditions that allow customers to be more helpful. When service provision is a true partnership and customers are pitching in, employees... View Details
Keywords: by Dina Gerdeman
- 05 Jul 2006
- What Do You Think?
How Important Is “Executive Intelligence” for Leaders?
selection and development of leaders. Some took issue with his definition, a few disagreed with his main thesis, and a number suggested the importance of executive intelligence as only one ingredient in leadership success. Stephen Burkett... View Details
Keywords: by James Heskett