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Publications

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    • Faculty Publications  (67)

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    • All HBS Web  (455)
      • Faculty Publications  (67)

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      • 2014
      • Working Paper

      The Nobel Prize: A 'Heritage-based' Brand-oriented Network

      By: Mats Urde and Stephen A. Greyser
      Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

      Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
      Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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      Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
      • August 2014
      • Article

      What Makes Annuitization More Appealing?

      By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Stephen P. Zeldes
      We conduct and analyze two large surveys of hypothetical annuitization choices. We find that allowing individuals to annuitize a fraction of their wealth increases annuitization relative to a situation where annuitization is an "all or nothing" decision. Very few... View Details
      Keywords: Annuity; Pension; Retirement Income; Framing; Annuities; Retirement
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      Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Stephen P. Zeldes. "What Makes Annuitization More Appealing?" Special Issue on NBER Pensions. Journal of Public Economics 116 (August 2014): 2–16.
      • Article

      The Future of Economic, Business, and Social History

      By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry
      Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details
      Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America
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      Jones, G., Marco H.D. van Leeuwen, and Stephen Broadberry. "The Future of Economic, Business, and Social History." Scandinavian Economic History Review 60, no. 3 (2012): 225–253.
      • June 2012 (Revised October 2012)
      • Teaching Note

      TripAdvisor (TN)

      By: Sunil Gupta
      By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
      Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Tourism Industry; China; United States
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      Gupta, Sunil. "TripAdvisor (TN)." Harvard Business School Teaching Note 512-108, June 2012. (Revised October 2012.)
      • February 2012 (Revised December 2013)
      • Case

      Saks Incorporated

      By: Carliss Baldwin and Stefon Burns
      Saks Fifth Avenue, a luxury department store chain, has been hard hit by the 2008 financial crisis and stock market crash. Speculation about impending bankruptcy is rampant in the press. The CEO, Stephen Sadove, must decide how to respond. View Details
      Keywords: Retail; Fashion; Insolvency and Bankruptcy; Financial Crisis; Fashion Industry; Retail Industry; United States
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      Baldwin, Carliss, and Stefon Burns. "Saks Incorporated." Harvard Business School Case 212-060, February 2012. (Revised December 2013.)
      • Article

      How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios

      By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence
      Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details
      Keywords: Loss Aversion; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance
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      Froot, Kenneth A., John Arabadjis, Sonya Cates, and Stephen Lawrence. "How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios." Journal of Portfolio Management 38, no. 1 (Fall 2011): 60–68.
      • June 2011
      • Background Note

      It's a Social World

      By: Stephen P. Bradley and Nancy Bartlett
      Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
      Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web
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      Bradley, Stephen P., and Nancy Bartlett. "It's a Social World." Harvard Business School Background Note 711-544, June 2011.
      • January 2011 (Revised April 2011)
      • Case

      TripAdvisor

      By: Sunil Gupta and Kerry Herman
      By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details
      Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry
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      Gupta, Sunil, and Kerry Herman. "TripAdvisor." Harvard Business School Case 511-004, January 2011. (Revised April 2011.)
      • October 2010
      • Article

      Unleashing the Power of Marketing

      By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
      The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
      Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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      Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
      • Article

      Kidneys for Sale: Who Disapproves, and Why?

      By: Stephen Leider and Alvin E. Roth
      The shortage of transplant kidneys has spurred debate about legalizing monetary payments to donors to increase the number of available kidneys. However, buying and selling organs faces widespread disapproval. We survey a representative sample of Americans to assess... View Details
      Keywords: Moral Sensibility; Policy; Health; Market Transactions; Attitudes; Trust
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      Leider, Stephen, and Alvin E. Roth. "Kidneys for Sale: Who Disapproves, and Why?" American Journal of Transplantation 10, no. 5 (May 2010): 1221–1227.
      • January 2009
      • Supplement

      Live Nation Faces the Music (B)

      By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman
      In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
      Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry
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      Bradley, Stephen P., Frank V. Cespedes, and Kerry Herman. "Live Nation Faces the Music (B)." Harvard Business School Supplement 709-465, January 2009.
      • January 2009 (Revised March 2013)
      • Case

      Live Nation Faces the Music

      By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
      In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
      Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry
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      Bradley, Stephen P., Frank Cespedes, and Kerry Herman. "Live Nation Faces the Music." Harvard Business School Case 709-441, January 2009. (Revised March 2013.)
      • November 2008
      • Background Note

      Welcome to a Wireless World

      By: Stephen P. Bradley and Nancy Bartlett
      Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details
      Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Welcome to a Wireless World." Harvard Business School Background Note 709-445, November 2008.
      • January 2008 (Revised October 2010)
      • Case

      Sara Campbell Ltd. (A)

      By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
      Describes a situation in which Sara Campbell, the CEO of a women's apparel company, must decide how to resolve the tense relationship with her Financial Controller and ex-brother-in-law, Stephen Holt. Holt was employed by Campbell for 10 years, took on the majority of... View Details
      Keywords: Accounting; Judgments; Governance Controls; Employee Relationship Management; Behavior; Apparel and Accessories Industry
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      Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (A)." Harvard Business School Case 108-070, January 2008. (Revised October 2010.)
      • December 2007
      • Background Note

      The Music Recording Industry: Digital Rocks

      By: Stephen P. Bradley and Nancy Bartlett
      Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details
      Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry
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      Bradley, Stephen P., and Nancy Bartlett. "The Music Recording Industry: Digital Rocks." Harvard Business School Background Note 708-463, December 2007.
      • May 2007 (Revised November 2019)
      • Case

      Dollar General (A)

      By: Willy Shih, Stephen P. Kaufman and Rebecca McKillican
      Dollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year... View Details
      Keywords: Business Model; Family Business; Disruptive Innovation; Growth and Development Strategy; Competitive Advantage; Retail Industry; United States
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      Shih, Willy, Stephen P. Kaufman, and Rebecca McKillican. "Dollar General (A)." Harvard Business School Case 607-140, May 2007. (Revised November 2019.)
      • October 2006 (Revised February 2007)
      • Background Note

      How Media Choices are Changing Online Advertising

      By: Stephen P. Bradley and Nancy Bartlett
      What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
      Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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      Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
      • September 2006 (Revised January 2007)
      • Background Note

      Where to Get Your News and Information: The Digital Disruption

      By: Stephen P. Bradley and Nancy Bartlett
      What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
      Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
      • July 2006
      • Background Note

      Out of Frame: The Coming Digital Disruption of Hollywood

      By: Stephen P. Bradley, Brian DeLacey and Reed Martin
      The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
      Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
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      Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
      • June 2005 (Revised September 2008)
      • Class Lecture

      Strategy: Building and Sustaining Competitive Advantage

      By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
      It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
      Keywords: Competitive Advantage
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      "Strategy: Building and Sustaining Competitive Advantage." Harvard Business School Class Lecture 705-509, June 2005. (Revised September 2008.)
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