by Stefan Thomke - Publications - Faculty & Research

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

30 Aug 2017
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The Surprising Power of Online Experiments

02 Jan 2020
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Experimentation is the Engine of Innovation

At Booking.com, Innovation Means Constant Failure

What innovative marketers can teach us about the power of A/B testing

‘Experimentation Works’ and ‘The Power of Experiments’ Review: Test, Test and Test Again

Are You Sabotaging Your Own Company?

CIOs concerned IT not providing enough of a competitive edge

Why businesses need to design more reliable experiments

The Four Imperatives Emerging From The Pandemic And What To Do About Them

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

The right way to use experiments to create better products more quickly

Harvard prof’s advice for product firms: keep it simple

Top Ten Technology Books Of 2020

Best Business Books 2020: Strategy

The Surprising Power of Business Experiments

How to (Inadvertently) Sabotage Your Organization

Capture New Value from Your Existing Tech Infrastructure

Alumni and Faculty Books and Podcasts

The Surprising Power of Online Experiments

16 New Business Books You Need to Read in 2020

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