by Stefan Thomke - Publications - Faculty & Research

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details

Keywords: by Dina Gerdeman; Consumer Products

21 May 2018
News

How Would You Price One of the World's Great Watches?

Nov 12 2013
Interview

Creating Opportunity by Embracing Uncertainty

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In... View Details

Keywords: by Wendy Guild

February 2010 (Revised June 2011)
Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl

This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details

Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry; Austria

Citation

Educators

Purchase

2007
Chapter

Learning by Experimentation: Prototyping and Testing

By: Stefan Thomke

Citation

Find at Harvard

Jul 15 2020
Interview

GMP Reinvents the Experience by Going Virtual

23 Mar 2020
Working Paper Summaries

The Effects of Hierarchy on Learning and Performance in Business Experimentation

Keywords: by Sourobh Ghosh, Stefan H. Thomke, and Hazjier Pourkhalkhali

17 Apr 2014
News

What Harvard learned by studying India's lunchbox delivery system

Aug 05 2016
Interview

Serious Play, Unforgettable Lesson

23 Mar 2020
News

Airline Innovation 101: Unleash the Power of Business Experimentation

05 Aug 2016
Video

Serious Play, Unforgettable Lesson

15 Dec 2017
Video

Playing Around with Customer Experience

21 May 2018
News

How Would You Price One of the World's Great Watches?

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

self-sabotaging their companies by mistakenly adhering to practices on the list. When Thomke shares portions of the field manual with business executives in class, they tend to respond with a nervous... View Details

Keywords: by Dina Gerdeman