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Publications

Publications

Filter Results: (64) Arrow Down
Filter Results: (64) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (64)
    • News  (14)
    • Research  (25)
  • Faculty Publications  (5)

Show Results For

  • All HBS Web  (64)
    • News  (14)
    • Research  (25)
  • Faculty Publications  (5)
← Page 2 of 64 Results →
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

Technology Adoption Author:Diego A. Comin Publication:In Handbook of Economic Growth, edited by Philippe Aghion and Steven Durlauf. Elsevier, forthcoming Abstract We present a tractable model for analyzing... View Details
Keywords: Sean Silverthorne
  • Web

Dan Lufkin | Baker Library | Bloomberg Center | Harvard Business School

National Group (TNG) Steven B. Belkin United Bank for Africa Hakeem Belo-Osagie Intuit Scott D. Cook Greylock Howard E. Cox US Labs Michael Danzi Donaldson, Lufkin & Jenrette William Donaldson Draper Fisher... View Details
  • Web

HBR Classics - Alumni

Structure and Process to Strategy Implementation Never Underestimate the Importance of Soft Skills in Executing Strategy Strategy The Secrets to Successful Strategy Execution , Gary L. Neilson, Karla, L. Martin, and Elizabeth Powers Turning Great Strategy into Great... View Details
  • Web

Entrepreneurs | Baker Library | Bloomberg Center | Harvard Business School

National Group (TNG) Steven B. Belkin United Bank for Africa Hakeem Belo-Osagie Intuit Scott D. Cook Greylock Howard E. Cox US Labs Michael Danzi Donaldson, Lufkin & Jenrette William Donaldson Draper Fisher... View Details
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

Leadership—An Ontological Model' Authors:Werner Erhard, Michael C. Jensen, Steve Zaffron, and Kari L. Granger Abstract This course is designed to leave students being leaders and exercising leadership... View Details
Keywords: Sean Silverthorne
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Citation
Read Now
Related
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
  • Web

Faculty & Researchers - Managing the Future of Work

Program Director and Senior Researcher for the U.S. Competitiveness Project, co-chaired by Professor Michael E. Porter and Professor Jan W. Rivkin. In that capacity, she supports the Young American Leaders... View Details
  • Web

Aldrich Hall | About

of this support the School created the Class of 1971 Courtyard which includes a wall inscribed with the words “Excellence, Integrity, Leadership” and lists the leadership donors Steven B. Belkin, Michael... View Details
  • Web

Teacher Profiles - Case Method Project

High School Silver Spring, MD MA Emily Gordon Wellesley High School Wellesley, MA IN Michael Gordon Munster High School Munster, IN Subjects: AP U.S. Government, Grade 12 Standard Government, We the People NC Becky Gould Trinity School... View Details
  • 15 Mar 2011
  • First Look

First Look: March 15

tax policy. Teams and Team Effectiveness in Health Services Organizations Authors:Bruce J. Fried, Sharon Topping, and Amy C. Edmondson Publication:In Health Care Management: Organization Design and Behavior.... View Details
Keywords: Sean Silverthorne
  • Web

Partners - Case Method Project

Boquiren Preuss School La Jolla, CA Subjects: AP U.S. History, Western Civilization and Culture CA 6 of 65 Steven Chai Bakersfield Christian High School Bakersfield, CA Subjects: AP US History, AP US Government CA 7 of 65 Sabrina Chase... View Details
  • Web

AASU50 - Alumni

Stansbury, Jr., MBA 1973 Walter L. Ross, MBA 1973 Terry L. Jones, MBA 1974 Stephen R. Bryant, MBA 1974 Harry G. Walker, III, MBA 1975 Jonathan L. Weaver, MBA 1975 Frank E. Lattimore, MBA 1976 Anita R. Goodman, MBA 1977 Sylvia C. Carroll,... View Details
  • Web

James Sharpe | Baker Library | Bloomberg Center | Harvard Business School

National Group (TNG) Steven B. Belkin United Bank for Africa Hakeem Belo-Osagie Intuit Scott D. Cook Greylock Howard E. Cox US Labs Michael Danzi Donaldson, Lufkin & Jenrette William Donaldson Draper Fisher... View Details
  • Web

2023 Reunion Presentations - Alumni

outdoor sculptures on view through the C. Ludens Ringnes Sculpture Collection. This walking tour will feature works by a diverse and international group of artists, including Marina Abramović, Shimon Attie,... View Details
  • Web

Team - Institute For Strategy And Competitiveness

by Professor Michael E. Porter and is based in the Institute for Strategy and Competitiveness at Harvard Business School. Faculty and staff engaged in research and education in value based health care form... View Details
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

Right Way Authors:Todd Rogers and Michael I. Norton Abstract What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

Maintenance of Certification Examinations By: Valentine, Melissa A., S. Barsade, Amy C. Edmondson, A. Gal, and R. Rhodes Abstract—Context: Physicians can demonstrate mastery of the knowledge that supports continued clinical competence... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

  PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C.... View Details
Keywords: Sean Silverthorne
  • 2012
  • Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
Citation
Read Now
Related
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Review of Marketing Science 10, no. 1 (2012).
  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

one of 100 Black Board Members Making a Difference by Board Prospects in 2024. Archie L. Jones : Received the 2024 Dr. James I. Cash Advancing Pathways Award. Olivia S. Kim : Winner of the 2024 Best Paper Award at the Red Rock Finance... View Details
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