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  • 21 Jul 2021
  • News

A Conversation on Organizational Trust With Punit Renjen

  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in marketing parlance,... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 29 Jun 2021
  • News

Summer 2021 Reading List

  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

One day in 1966 while Ranjan Kapur was walking in midtown Manhattan, a black limo pulled up alongside. A man he instantly recognized as advertising icon David Ogilvy, founder of the agency where Kapur had recently been hired, stepped out and greeted him View Details
Keywords: by Sean Silverthorne; Advertising
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

research is starting to look at customers whose value is not as readily apparent, and where CLV calculations break down. In a recent working paper, Harvard Business School professor Sunil Gupta calls them "free" customers—think... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 25 Jul 2019
  • News

Scandals, apologies and trust issues: the aftermath of a corporate crisis

  • 31 Aug 2021
  • News

Trust: How To Earn It, Keep It, And Assess It In Others

  • 30 Jun 2021
  • News

Author Talks: Sandra J. Sucher on the Power of Trust

  • 2021
  • Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details
Keywords: Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America
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  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and... View Details
Keywords: by Sean Silverthorne
  • 23 Mar 2022
  • Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

students in the state of Haryana by the end of last year. Gupta and Mahajan hope to engage as many as 10 million children by the end of 2022 by... View Details
  • November 2020
  • Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
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  • 12 May 2021
  • News

50 Amazing New Nonfiction Books to Kick Off Your Summer Reading

  • January 20, 2022
  • Article

3 Steps to Help Companies Rebuild Trust During the Pandemic

By: Sandra J. Sucher and Shalene Gupta
Many workers feel battered and distrustful after almost two years of COVID-19 instability. But it's not too late for managers—even those who made damaging missteps—to repair these relationships, say Sandra Sucher and Shalene Gupta. View Details
Keywords: COVID-19; Trust; Employee Relationship Management
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  • June 2021 (Revised October 2021)
  • Case

Nissan's Response to the COVID-19 Pandemic

By: Ananth Raman, William Schmidt and Ann Winslow
In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from... View Details
Keywords: Operations; Supply Chain Management; Health Pandemics; Auto Industry; Manufacturing Industry; Japan; India
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  • 01 Jun 2017
  • Cold Call Podcast

Building India’s First $100 Billion Company

Keywords: Re: Sunil Gupta; Banking; Financial Services
  • 18 Feb 2022
  • News

When Remote Layoffs Are Inevitable, How to Cut Ties Gracefully

  • 01 Aug 2021
  • News

Leading With Trust

  • November 2022
  • Case

Goonj: Growing in the Face of a Pandemic

By: V. Kasturi Rangan and Priyank Narayan
Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details
Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
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  • 04 Mar 2016
  • Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

initial conversation probably took place behind closed doors. But as soon as the media becomes involved, public opinion starts counting and Apple knows that. So they’ve made the reasonable argument that if they encroach on citizens’ privacy and security even once View Details
Keywords: Re: Sunil Gupta; Technology