Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (50) Arrow Down
Filter Results: (50) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (50)
    • News  (2)
    • Research  (41)

Show Results For

  • All HBS Web  (50)
    • News  (2)
    • Research  (41)
← Page 2 of 50 Results →
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 27 Sep 2010
  • Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

engage in collective behaviors that diminish their ability to do so. Sarah Jane Gilbert:What led you to study the effects of performance pressure on work teams? Heidi Gardner: I experienced similar team... View Details
Keywords: by Sarah Jane Gilbert
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 02 Jun 2008
  • Research & Ideas

Spending on Happiness

participants were randomly assigned to spend money on others rather than themselves. We asked Norton to elaborate in an email interview, an invitation to which he cheerfully agreed. Sarah Jane Gilbert: What... View Details
Keywords: by Sarah Jane Gilbert
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

industry went through its life-cycle stages. (Read a book excerpt on Herb Kelleher and Southwest Airlines below.) Sarah Jane Gilbert: Your research on the airline industry explores three types of executives:... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 27 Nov 2006
  • Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

interview, Ely discusses the origins of the research, her experiences aboard an oil platform, and how this research can improve safety at other job sites. Sarah Jane Gilbert: How do you define masculine... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 19 Mar 2006
  • Research & Ideas

Do I Dare Say Something?

(Abstract) Sarah Jane Gilbert: Can you explain the meanings of latent voice episodes and upward voice? Amy Edmondson and James Detert: Latent voice episodes describe those moments at work when someone... View Details
Keywords: by Sarah Jane Gilbert
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

Success of Entertainment Products." Sarah Jane Gilbert: Tell us about "star power" and how it contributes to a film's success. Anita Elberse: The concept "star power" captures the... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 23 Apr 2007
  • Research & Ideas

Are Great Teams Less Productive?

Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different... View Details
Keywords: by Sarah Jane Gilbert
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

the 1980s, with time dimension modifications introduced by Anderson for clients of Acorn Systems. We asked Kaplan to describe the problems with traditional costing approaches, the improvements made by TDABC,... View Details
Keywords: by Sarah Jane Gilbert
  • 20 Feb 2006
  • Research & Ideas

Are Company Founders Underpaid?

the Academy of Management Journal. The paper was featured in the Best Paper Proceedings of the 2004 Academy of Management Conference and of the 2003 Babson-Kauffman Research Conference. Sarah Jane Gilbert:... View Details
Keywords: by Sarah Jane Gilbert; Financial Services; Technology
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

respond, and the value of the topic in the business world. Sarah Jane Gilbert: What led to your interest to develop and teach The Moral Leader course? Sandra Sucher: My interest in the topic of moral... View Details
Keywords: by Sarah Jane Gilbert; Education
  • 22 Sep 2008
  • Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

geographic office location," Stuart says. Although the research doesn't try to answer why corporate silos are so difficult to tear down, Stuart hopes the data will help managers understand, pinpoint, and remove bottlenecks within their own organizations. View Details
Keywords: by Sarah Jane Gilbert
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe... View Details
Keywords: by Sarah Jane Gilbert
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

entrepreneurs everywhere. Sarah Jane Gilbert: How did you first become interested in studying growth in newly founded firms and young organizations? Mukti Khaire: Only one out of every ten newly founded... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • Web

Faculty & Researchers - Managing the Future of Work

de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping... View Details
  • Web

HBS Entrepreneurship Summit - Alumni

Business Administration Leslie Feinzaig (MBA 2007), Founder & Managing Director, Graham & Walker Venture Fund; Founder, Female Founders Alliance Sarah Fay, Glasswing Ventures and All Raise Chapter Lea 10:15–11:45 a.m. Founders & Builders... View Details
  • ←
  • 1
  • 2
  • 3
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.