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- All HBS Web (50)
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What... View Details
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different... View Details
Keywords: by Sarah Jane Gilbert
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
the 1980s, with time dimension modifications introduced by Anderson for clients of Acorn Systems. We asked Kaplan to describe the problems with traditional costing approaches, the improvements made by TDABC,... View Details
Keywords: by Sarah Jane Gilbert
- 20 Feb 2006
- Research & Ideas
Are Company Founders Underpaid?
the Academy of Management Journal. The paper was featured in the Best Paper Proceedings of the 2004 Academy of Management Conference and of the 2003 Babson-Kauffman Research Conference. Sarah Jane Gilbert:... View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
respond, and the value of the topic in the business world. Sarah Jane Gilbert: What led to your interest to develop and teach The Moral Leader course? Sandra Sucher: My interest in the topic of moral... View Details
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
geographic office location," Stuart says. Although the research doesn't try to answer why corporate silos are so difficult to tear down, Stuart hopes the data will help managers understand, pinpoint, and remove bottlenecks within their own organizations. View Details
Keywords: by Sarah Jane Gilbert
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe... View Details
Keywords: by Sarah Jane Gilbert
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
entrepreneurs everywhere. Sarah Jane Gilbert: How did you first become interested in studying growth in newly founded firms and young organizations? Mukti Khaire: Only one out of every ten newly founded... View Details
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
consumer spending habits, and effective store layout. Sarah Jane Gilbert: What is the difference between the "want-self" and the "should-self"? How does psychology play a role in the... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
School. A book excerpt follows. Sarah Jane Gilbert: Your book focuses on how companies can profit, regardless of market conditions, by immersing themselves in the lives of... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
Leonard agreed to join forces in an e-mail Q&A with HBS Working Knowledge to explain more. Sarah Jane Gilbert: Your work examines the concept of a company being either a "mouse" or an... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
fall of the canal's importance to the United States, the handover of the canal to Panama in 1999, and the way the canal has thrived under Panamanian control. In this e-mail interview, Maurer discusses the factors that make the canal such a fascinating economic case... View Details
- 02 Feb 2009
- Research & Ideas
The Success of Persistent Entrepreneurs
receive higher valuations and less restrictive covenants when they raise capital? Sarah Jane Gilbert: Can you explain the concept of "performance persistence" and what it entails? Paul Gompers and Josh... View Details
Keywords: by Sarah Jane Gilbert
- 05 Nov 2007
- Research & Ideas
The Changing Face of American Innovation
leadership." We asked him to discuss his findings and where his work is heading next. Sarah Jane Gilbert: What led to your interest in this area? William Kerr: In the late 1990s, I worked with a large... View Details
- 14 Jul 2008
- Research & Ideas
HBS Cases: Reforming New Orleans Schools After Katrina
schools. What was the appeal of charter schools in this sensitive environment? What opportunities do they present both for improving public education and utilizing best practices in entrepreneurship? Childress explains below. Sarah View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
engage in collective behaviors that diminish their ability to do so. Sarah Jane Gilbert:What led you to study the effects of performance pressure on work teams? Heidi Gardner: I experienced similar team... View Details
Keywords: by Sarah Jane Gilbert
- Web
Faculty & Researchers - Managing the Future of Work
de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping... View Details
- Web
HBS Entrepreneurship Summit - Alumni
Business Administration Leslie Feinzaig (MBA 2007), Founder & Managing Director, Graham & Walker Venture Fund; Founder, Female Founders Alliance Sarah Fay, Glasswing Ventures and All Raise Chapter Lea 10:15–11:45 a.m. Founders & Builders... View Details