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- All HBS Web (55)
- Faculty Publications (1)
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
engage in collective behaviors that diminish their ability to do so. Sarah Jane Gilbert:What led you to study the effects of performance pressure on work teams? Heidi Gardner: I experienced similar team... View Details
Keywords: by Sarah Jane Gilbert
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What... View Details
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
participants were randomly assigned to spend money on others rather than themselves. We asked Norton to elaborate in an email interview, an invitation to which he cheerfully agreed. Sarah Jane Gilbert: What... View Details
Keywords: by Sarah Jane Gilbert
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
industry went through its life-cycle stages. (Read a book excerpt on Herb Kelleher and Southwest Airlines below.) Sarah Jane Gilbert: Your research on the airline industry explores three types of executives:... View Details
- 27 Nov 2006
- Research & Ideas
Manly Men, Oil Platforms, and Breaking Stereotypes
interview, Ely discusses the origins of the research, her experiences aboard an oil platform, and how this research can improve safety at other job sites. Sarah Jane Gilbert: How do you define masculine... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What... View Details
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different... View Details
Keywords: by Sarah Jane Gilbert
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
the 1980s, with time dimension modifications introduced by Anderson for clients of Acorn Systems. We asked Kaplan to describe the problems with traditional costing approaches, the improvements made by TDABC,... View Details
Keywords: by Sarah Jane Gilbert
- 20 Feb 2006
- Research & Ideas
Are Company Founders Underpaid?
the Academy of Management Journal. The paper was featured in the Best Paper Proceedings of the 2004 Academy of Management Conference and of the 2003 Babson-Kauffman Research Conference. Sarah Jane Gilbert:... View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
respond, and the value of the topic in the business world. Sarah Jane Gilbert: What led to your interest to develop and teach The Moral Leader course? Sandra Sucher: My interest in the topic of moral... View Details
- 30 Aug 2004
- Research & Ideas
Real Estate: The Most Imperfect Asset
greatest source of wealth for most families. In this interview Segel discusses the importance and fascination of real estate, and three important trends remaking the industry: institutionalization, environmentalism, and globalization. View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
organization's response to a fine degree. So why aren't more companies this customer-centric? We asked professors Shapiro and Rangan to view the changes in order management cycle that have evolved since their findings were first presented in 1992. View Details
Keywords: by Sarah Jane Johnston
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
"computer-to-computer" communication. By the end of the decade, more than 60 percent of the computer communications will be computer-to-computer. Computer-to-computer vastly speeds up the pace of business. For example,... View Details
- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
When HBS professor Steven Spear recently released an abstract on problem solving at Toyota, HBS Working Knowledge staffer Sarah Jane Johnston e-mailed off some questions. Spear not only answered the... View Details
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
forecasts as well as decisions about inventory. In this interview with HBS Working Knowledge, Oliva and Watson say a key to understanding and avoiding supply chain inefficiency may be a better understanding of the behavioral side of the equation. View Details
Keywords: by Sarah Jane Johnston
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
of U.S. managers.— Geoffrey Jones Unilever was one of the world's earliest and most widespread multinational firms, and already had a large U.S. business by the interwar years. During the research, I was surprised to discover that the... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- Web
Podcast - Business & Environment
satellite imagery, AI, and systems design to enable more targeted insurance underwriting and disaster preparedness. She also explains how Bellwether is creating geospatial AI infrastructure and tools to support natural disaster response View Details
- Web
HBS Entrepreneurship Summit - Alumni
Business Administration Leslie Feinzaig (MBA 2007), Founder & Managing Director, Graham & Walker Venture Fund; Founder, Female Founders Alliance Sarah Fay, Glasswing Ventures and All Raise Chapter Lea 10:15–11:45 a.m. Founders & Builders... View Details