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- All HBS Web (72)
- Faculty Publications (10)
Show Results For
- All HBS Web (72)
- Faculty Publications (10)
- 11 Jul 2016
- HBS Case
Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities
There’s a new frontier in diversity programs focused not on race or gender but on cognitive ability. The growing interest in neurodiversity—hiring people with cognitive disabilities like Autism Spectrum Disorder (ASD)—is motivated by... View Details
- 07 Nov 2016
- Research & Ideas
Corporate Tax Strategies Mirror Personal Returns of Top Execs
Tax strategies used by top executives on their own taxes can also show up in the companies they run. Source: Melpomenem New research shows that top executives who prefer to reduce personal taxes appear to also influence the strategies of... View Details
Keywords: by Roberta Holland
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
to think the firm has failed rather than evolved. GETTING THE LABEL RIGHT How the firms dealt with labels, which often were attached to them by external sources like analysts or the media, also factored into a company’s success. As... View Details
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
randomly by branch, interspersed with control weeks. At the beginning of a test week, the company would send a text message to members of the sales force in a given branch, telling those employees they were getting a certain bonus. The... View Details
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
outside vendor for the Strategy course, but Casadesus-Masanell said that there were several shortcomings in that arrangement. It was hard to alter the model to align closely with the objectives of Strategy course, and the vendor’s product—capacitors used View Details
- December 1993 (Revised August 1998)
- Case
Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)
The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details
Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe
Brandenburger, Adam M., and Julia Kou. "Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)." Harvard Business School Case 794-079, December 1993. (Revised August 1998.)
- 26 Feb 2019
- Working Paper Summaries
Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
Keywords: by Hong Luo and Julie Holland Mortimer
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
Enforcement: Evidence from Two Field Experiments, co-written with Julie Holland Mortimer of Boston College and the National Bureau of Economic Research. The paper was updated earlier this year. Their findings about how to motivate... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Back by popular demand, we offer a second collection of alumni recounting their experience at their first jobs. READ MORE Hey, everybody, it's Dan Morrell, host of Skydeck.... View Details
- 01 Jun 2008
- News
Letters to the Editor
had no idea that it would become the most important class in my work as an Episcopal priest. I enrolled in seminary five years after graduation from HBS and discovered that real care for people was not taught nearly as well in seminary as it was View Details
- 2013
- Book
Porte à porte: Reconquérir la démocratie sur le terrain
By: Guillaume Liégey, Arthur Muller and Vincent Pons
From January to May 2012, campaign activists supporting François Hollande knocked at five millions doors, making this door-to-door effort the largest in Europe to date. This project was formed by Guillaume Liégey, Arthur Muller, and Vincent Pons, who had met at the... View Details
Liégey, Guillaume, Arthur Muller, and Vincent Pons. Porte à porte: Reconquérir la démocratie sur le terrain. Calmann-Lévy, 2013, French ed.
- 10 Jun 2017
- News
How big data helped secure Emmanuel Macron’s astounding victory
- 02 May 2016
- Research & Ideas
Why People Don’t Vote--and How a Good Ground Game Helps
on voter preferences. When he looked at the numbers after Hollande’s victory, he was surprised to find that there was no effect on turnout: the percentage of voters participating was not larger in precincts covered by the campaign.... View Details
- 01 Mar 2016
- First Look
March 1, 2016
2016 Boston: Self-published An Easy Introduction to Financial Accounting: A Self-Study Guide By: Narayanan, V.G. Abstract—This book is a self-study guide written for someone who wishes to teach themselves basic financial accounting. It is based on a course View Details
Keywords: Sean Silverthorne
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
training they provide, market pressures, corporate governance shortcomings, and even the nature of leadership itself. John led the charge by saying, “Having taught within business schools for 20 years, I’ve had instructors talk about... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
will help make you a winner." Glaser's success story in fending off intense competition from Bill Gates & Co. and turning his seven-year old company into a prime purveyor of streaming video, audio, and music services on the Web was paralleled View Details
Keywords: by Jim Aisner
- January 1993 (Revised April 1995)
- Case
Fog of Business, The
In the mid-1980s, the Holland Sweetener Co. (HSC) was facing the decision whether to enter the European and Canadian aspartame markets, following the ending of NutraSweet's patents there. A major question facing HSC was whether NutraSweet would respond to entry in an... View Details
Keywords: Risk and Uncertainty; Patents; Competition; Market Entry and Exit; Food and Beverage Industry; Canada; United States; Europe
Brandenburger, Adam M. "Fog of Business, The." Harvard Business School Case 793-098, January 1993. (Revised April 1995.)
- 15 Sep 2015
- First Look
September 15, 2015
decision support tool for Rue La La's daily use. We conduct a field experiment and find that sales do not decrease due to implementing tool recommended price increases for medium and high price point products. Finally, we estimate an increase in revenue of the test... View Details
Keywords: Sean Silverthorne