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Publications

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    • All HBS Web  (246)
      • Faculty Publications  (32)

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      • October 2002 (Revised February 2006)
      • Case

      Codex Alimentarius and Food Labeling

      By: Ray A. Goldberg and Hal Hogan
      Codex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities,... View Details
      Keywords: Standards; Trade; Agreements and Arrangements; Food; Agribusiness; Governing Rules, Regulations, and Reforms; Globalization; Health; Food and Beverage Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Hal Hogan. "Codex Alimentarius and Food Labeling." Harvard Business School Case 903-417, October 2002. (Revised February 2006.)
      • March 2002
      • Case

      2002 Global Coffee Summit: Searching for Solutions

      By: Ray A. Goldberg and James M Beagle
      Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details
      Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry
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      Goldberg, Ray A., and James M Beagle. "2002 Global Coffee Summit: Searching for Solutions." Harvard Business School Case 902-422, March 2002.
      • December 2001
      • Background Note

      Reporting on Agribusiness in the 21st Century

      By: Ray A. Goldberg and Anne M Fitzgerald
      Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
      Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Anne M Fitzgerald. "Reporting on Agribusiness in the 21st Century." Harvard Business School Background Note 902-421, December 2001.
      • December 2000 (Revised January 2001)
      • Background Note

      Promise of Functional Foods, The

      By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
      This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and... View Details
      Keywords: Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Pharmaceutical Industry
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      Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Promise of Functional Foods, The." Harvard Business School Background Note 901-013, December 2000. (Revised January 2001.)
      • November 2000
      • Case

      Dean Foods

      By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
      After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
      • November 1999 (Revised April 2000)
      • Case

      Cresud S.A.

      By: Ray A. Goldberg, Jonathan West and David Benedict Pearcy
      Cresud, a listed Argentine agricultural company, generates value by operating farms and through land appreciation. This case describes Cresud's business model, industry, and country context. Can a corporate farmer in agriculture use public funds to compete in both the... View Details
      Keywords: Agribusiness; Business Model; Value; Corporate Accountability; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., Jonathan West, and David Benedict Pearcy. "Cresud S.A." Harvard Business School Case 900-010, November 1999. (Revised April 2000.)
      • September 1999 (Revised April 2000)
      • Case

      Novell: World's Largest Network Software Company

      By: Richard L. Nolan
      After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
      Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
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      Nolan, Richard L. "Novell: World's Largest Network Software Company." Harvard Business School Case 300-038, September 1999. (Revised April 2000.)
      • December 1998 (Revised March 1999)
      • Case

      Guangdong Nowada Group, The

      By: Ray A. Goldberg, Carin-Isabel Knoop and Anthony St. George
      In late 1998, 38-year-old He Boquan, CEO of the Guangdong Nowada Group, a health beverage producer, needs to decide how to fund his company's growth and ambition to become China's number one domestic health beverage producer by 2002. A consultants study revealed that... View Details
      Keywords: Forecasting and Prediction; Capital; Foreign Direct Investment; Growth and Development; Leadership Style; Management Skills; Negotiation Offer; Competitive Strategy; Food and Beverage Industry; China
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      Goldberg, Ray A., Carin-Isabel Knoop, and Anthony St. George. "Guangdong Nowada Group, The." Harvard Business School Case 599-064, December 1998. (Revised March 1999.)
      • October 1998 (Revised December 1999)
      • Case

      Gene Research, the Mapping of Life and the Global Economy

      By: Ray A. Goldberg and Juan Enriquez-Cabot
      A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one... View Details
      Keywords: Information Technology; Organizational Structure; Technological Innovation; Business Processes; Health Care and Treatment; Performance Productivity; Welfare; Agribusiness; Genetics; Science-Based Business; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Juan Enriquez-Cabot. "Gene Research, the Mapping of Life and the Global Economy." Harvard Business School Case 599-016, October 1998. (Revised December 1999.)
      • October 1996 (Revised November 1996)
      • Case

      Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

      By: Ray A. Goldberg and Mollie H. Carter
      Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
      Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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      Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
      • December 1995 (Revised March 1996)
      • Case

      Nestle and the Twenty-First Century

      By: Ray A. Goldberg and Elizabeth Ashcroft
      A leading food company rethinks its future in the global food system by major geographical areas. View Details
      Keywords: Change Management; Forecasting and Prediction; Geographic Location; Globalization; Strategy; System; Food and Beverage Industry
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      Goldberg, Ray A., and Elizabeth Ashcroft. "Nestle and the Twenty-First Century." Harvard Business School Case 596-074, December 1995. (Revised March 1996.)
      • September 1993
      • Background Note

      The Private Label Movement

      By: Robert S. Kaplan and Ray A. Goldberg
      Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details
      Keywords: Brands and Branding; Retail Industry; United States; Canada
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      Kaplan, Robert S., and Ray A. Goldberg. "The Private Label Movement." Harvard Business School Background Note 594-039, September 1993.
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