Publications

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

Ramon Casadesus-Masanell and Andres Hervas-Drane: The nature of competition is changing rapidly. Drivers such as globalization, deregulation, and... View Details

Keywords: by Sean Silverthorne; Music

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

software code. In their working paper "Mixed Source," HBS associate professor Ramon Casadesus-Masanell and postdoctoral fellow Gaston Llanes consider scenarios in which... View Details

Keywords: by Julia Hanna; Web Services

April 2012 (Revised October 2013)
Supplement

eBay, Inc. and Amazon.com (B)

By: Ramon Casadesus-Masanell and Anant Thaker

A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current... View Details

Article

Trust and Incentives in Agency

By: Ramon Casadesus-Masanell and Daniel F Spulber

Contracts between a principal and an agent are not formed in a vacuum. Although formal contracts between a principal and an agent contain explicit incentives for performance, the relationship between a principal and an agent also involves implicit incentives. Three... View Details

Keywords: Trust; Motivation and Incentives; Agency Theory; Contracts; Market Transactions; Performance; Relationships; Societal Protocols; Legal Liability; Cost

2015
Working Paper

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron

This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details

Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Negotiation Deal

SSRN

April 2012 (Revised October 2013)
Case

eBay, Inc. and Amazon.com (A)

By: Ramon Casadesus-Masanell and Anant Thaker

This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details

Educators

2008
Working Paper

Platform Competition, Compatibility, and Social Efficiency

By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda

Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details

Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition

2015
Chapter

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron

This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details

Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Value; Negotiation Deal

May 2017
Supplement

Betfair (B), (C), and (D) Case Slides

By: Ramon Casadesus-Masanell and John Heilbron

Contains slides related to the Betfair B, C, and D cases.
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details

Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Europe

29 May 2012
First Look

First Look: May 29

this case:http://cb.hbsp.harvard.edu/cb/product/212070-PDF-ENG eBay, Inc. and Amazon.com (A) Ramon Casadesus-Masanell and Anant ThakerHarvard... View Details

Keywords: Sean Silverthorne

21 Jan 2014
First Look

First Look: January 21

several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide... View Details

Keywords: Sean Silverthorne

05 Nov 2013
First Look

First Look: November 5

role of firms as facilitators of globalization during the nineteenth century and more recently and as preservers of it when governments sought to close it down in the interwar years. However the ability of... View Details

Keywords: Sean Silverthorne

2010
Journal Article

Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

By: Ramon Casadesus-Masanell and Joan E. Ricart

The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details

Keywords: Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition

07 Jul 2015
First Look

First Look: July 7, 2015

product developers is a mindset. Western designers, who usually create products by following time-tested methods, struggle to overcome the constraints and leverage the freedoms of emerging markets. They tend... View Details

Keywords: Sean Silverthorne

2009
Working Paper

From Strategy to Business Models and to Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart

The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details

Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation

January 2018 (Revised March 2019)
Teaching Note

Jumia Nigeria: from Retail to Marketplace (A) and (B)

By: Ramon Casadesus-Masanell and Karen Elterman

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa

21 Mar 2017
First Look

First Look at New Research, March 21

assignment frictions, which appear to be more severe in lower-income regions. The productivity loss generated by inefficient assignment is equal to 13% of the productivity gap between high- and low-income... View Details

Keywords: Sean Silverthorne

23 Apr 2013
First Look

First Look: April 23

suggests that this model-which tolerates moral complexity-is perhaps one of the few that can adapt and endure over time. Manufacturing Morals is a perceptive must-read for anyone looking for insight into the moral decision making of... View Details

Keywords: Sean Silverthorne

Summer 2015
Article

Investment Incentives in Open-Source and Proprietary Two-Sided Platforms

By: Ramon Casadesus-Masanell and Gaston Llanes

We study incentives to invest in platform quality in open-source and proprietary two-sided platforms. Open platforms have open access, and developers invest to improve the platform. Proprietary platforms have closed access, and investment is done by the platform owner.... View Details

Keywords: Motivation and Incentives; Digital Platforms; Open Source Distribution; Investment