Publications

08 Aug 2005
Research & Ideas

Decision Rights: Who Gives the Green Light?

for the pricing of bids made by its foreign subsidiaries. The company believed that its U.S.-based executives would be more effective in making pricing decisions because they had a broader purview of the company's needs. But the time... View Details

Keywords: by Peter Jacobs

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

26 Oct 2015
Research & Ideas

What’s the Value of a Win in College Athletics?

example, could bump revenues by as much as $3 million for a high-powered program like Alabama or Michigan. “As a scholar and an enthusiastic fan, I’m providing content that policymakers would need to proceed in talking about this issue”... View Details

Keywords: by Roberta Holland; Sports; Education

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

climbed more than three-fold in the United States. In Australia, Canada, New Zealand, and the United Kingdom, openings skyrocketed by at least a factor of five. That said, in Miami; Savannah, Georgia; and Memphis, job listings with one or... View Details

Keywords: by Rachel Layne

02 Dec 2019
What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

that started a fuel burn 11 hours too early into the mission, using up so much fuel that the capsule could not reach the proper altitude. According to a reported comment by Jim Chilton, senior vice president of the space and launch... View Details

Keywords: by James Heskett; Air Transportation

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

without ads) across 33 video features, sizing up facial expressions, the sounds of their voices, rapidness of speech, and eloquence. Cosmetics retailer Sephora sponsored the "haul" video created by YouTube influencer View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

01 Jun 2022
What Do You Think?

Is Stakeholder Management Facing New Headwinds?

debate between economists such as the Chicago school’s Milton Friedman, who argued that the sole purpose of business is to generate profit for (and presumably transfer wealth to) shareholders by any legal and ethical means, and Yale’s... View Details

Keywords: by James Heskett

May 2022 (Revised May 2024)
Case

The Freedom Fund (A): Ending Modern Slavery

By: V. Kasturi Rangan and Courtney Han

The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details

Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

the capabilities combined with the impatience of millennials to which some respondents referred? As one of them, Jesse Shephard, put it, "Will we be great leaders? I can't wait to find out. Can you?" Are we, as Colin Morgan... View Details

Keywords: by Jim Heskett

April 2011
Case

Kay Sunderland: Making the Grade at Attain Learning

By: Linda A. Hill and Heather Beckham

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details

Keywords: Communication; Interpersonal Relations; Personal Strategy ＆ Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry

27 Jun 2011
Research & Ideas

Recovering from the Need to Achieve

across socioeconomic groups. Instead of experiencing happiness or well-being, HNAPs seek "relief in the accomplishment of tasks." Moving immediately to the next task on the list, they never savor accomplishments for long, he says. This creates a vicious cycle... View Details

Keywords: by Kim Girard

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

printed out the pages containing the results he didn’t like, highlighted the offending ads, posted them on a bulletin board on the wall of the kitchen by the pool table, and wrote THESE ADS SUCK in big letters across the top. Then he went... View Details

Keywords: by James Heskett

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

pricing. The September 14, 1998 issue of Advertising Age reports that the percentage of marketers who compensate agencies on billings (media purchases) dropped from 71 percent in 1983 to 35 percent in 1997. Furthermore, the average profit margins of large agencies,... View Details

Keywords: by Benson Shapiro; Manufacturing

February 2014
Case

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman

Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick... View Details

Keywords: Africa; Emerging Market; Innovation; Agribusiness; Beverage Industry; Emerging Markets; Innovation Strategy; Marketing; Food and Beverage Industry; Africa

April 2020 (Revised October 2020)
Case

Unilever's Response to the Future of Work

By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej

In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details

Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe