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  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
  • July 2024
  • Case

Negotiating in a Hurricane: John Branca and the Michael Jackson Estate

By: James K. Sebenius and Alex Green
When the "King of Pop," Michael Jackson, unexpectedly died in 2009, he left behind an estate that was over $500 million in debt, with largely illiquid assets, and legions of creditors poised to begin to seize assets in as soon as 60 days. The task of managing Jackson’s... View Details
Keywords: Bargaining; Dispute Resolution; Negotiation; Entertainment; Financial Management; Financial Condition; Assets; Music Industry
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Sebenius, James K., and Alex Green. "Negotiating in a Hurricane: John Branca and the Michael Jackson Estate." Harvard Business School Case 924-026, July 2024.
  • August 2022 (Revised October 2022)
  • Case

Sian Flowers: Fresher by Sea?

By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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Shih, Willy C., Michael W. Toffel, and Pippa Tubman Armerding. "Sian Flowers: Fresher by Sea?" Harvard Business School Case 623-008, August 2022. (Revised October 2022.)
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, and Michael Norton, the Harold M. Brierley... View Details
Keywords: by Michael Blanding; Consumer Products; Retail
  • September 2012
  • Other Article

An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism

By: Michaela Driver and Michael E. Porter
In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which... View Details
Keywords: Strategy; Economic Systems; Social Entrepreneurship; Transformation
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Driver, Michaela, and Michael E. Porter. "An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism." Academy of Management Learning & Education 11, no. 3 (September 2012): 421–431.
  • March 2013
  • Teaching Note

Local Motors: Designed by the Crowd, Built by the Customer (TN)

By: Michael Norton
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Norton, Michael. "Local Motors: Designed by the Crowd, Built by the Customer (TN)." Harvard Business School Teaching Note 513-088, March 2013.
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

the Washington Post headlined, If Howard Schultz runs for president, Starbucks will be on the ballot, too. Schultz’s political ambitions mark a growing wave of business leaders speaking out on social issues—termed “CEO activism” by View Details
Keywords: by Michael Blanding
  • 15 Oct 2018
  • Research & Ideas

Shaky Business: How Handshakes Win Negotiations

professor Michael Norton, Harold M. Brierley Professor of Business Administration. “We shake when we say hello to someone, and we shake again after a deal is done.” Centuries ago, the handshake may have originated as a way for people to... View Details
Keywords: by Michael Blanding
  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

preset communication protocols to convene the crisis-response team and warn staff. Leaders should be able to pull combinations of pre-set response "modules" off the shelf. — Michael Watkins 4. A designated chain of command. One... View Details
Keywords: by Michael Watkins
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

their businesses while staying true to their cultural roots. We sat down with Associate Professor Mukti Khaire, lead author of Noma: A Lot on the Plate; and Associate Professor Anat Keinan and Professor Michael I. Norton, authors of... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 25 Jan 2022
  • Research & Ideas

More Proof That Money Can Buy Happiness (or a Life with Less Stress)

control, allowing us to buy our way out of unforeseen bumps in the road, whether it’s a small nuisance, like dodging a rainstorm by ordering up an Uber, or a bigger worry, like handling an unexpected hospital bill, says Harvard Business... View Details
Keywords: by Michael Blanding
  • 10 Mar 2002
  • Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

In a new book, Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts, Harvard Business School professor Michael Watkins dissects the art of give-and-take. This excerpt... View Details
Keywords: by Michael Watkins
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

gather with your spouse and kids to enjoy pizza and a movie on Friday nights. These routines are actually rituals—and though we may not think much about them, they can play a meaningful role in our personal and professional lives, says Harvard Business School Professor... View Details
Keywords: by Michael Blanding
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

View Video Video by Amelia Kundhardt They keep on coming—corporate scandals involving revelations of deplorable working conditions at overseas factories. If it’s not the Foxconn factories that Apple employs in China, then it’s Gap’s... View Details
Keywords: by Michael Blanding
  • December 2020 (Revised January 2022)
  • Supplement

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)

By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical... View Details
Keywords: Digital Technology; Customer-centricity; Innovation; Customer Focus; Talent; Talent Management; Leadership; Innovation and Invention; Transformation; Organizational Culture; Customer Focus and Relationships; Change Management; Talent and Talent Management; Supply Chain; Mission and Purpose
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Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Supplement 421-037, December 2020. (Revised January 2022.)
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process. "I have always been interested in how companies form their reputations, not only restaurants... View Details
Keywords: by Michael Blanding; Food & Beverage
  • July 2023 (Revised January 2025)
  • Teaching Note

Sian Flowers: Fresher by Sea?

By: Willy Shih and Michael W. Toffel
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Shih, Willy, and Michael W. Toffel. "Sian Flowers: Fresher by Sea?" Harvard Business School Teaching Note 624-017, July 2023. (Revised January 2025.)
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

that no one had ever seen and that no one understood what it did was brilliant” Those are the questions David B. Yoffie and Michael A. Cusumano address in their new book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove,... View Details
Keywords: by Michael Blanding; Computer
  • 03 Jun 2002
  • Research & Ideas

How to Succeed With Your New Boss

assessments of you will take on additional importance. Your relationship with your new boss will be built through a series of conversations.— Michael Watkins Establishing How You Will Work Together It's essential to figure out how you and... View Details
Keywords: by Michael Watkins
  • 01 Aug 2005
  • Research & Ideas

How to Choose the Best Deal

million, though the price may be negotiable. The other site, a former apple orchard of about one hundred acres, was acquired by a local bank through a foreclosure. The bank is preparing to list the property but has yet to set an asking... View Details
Keywords: by Michael Wheeler
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