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    • All HBS Web  (434)
      • Faculty Publications  (332)

      by Lynda M. ApplegateRemove by Lynda M. Applegate →

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      • October 2019
      • Case

      GRIT Fitness

      By: Lynda M. Applegate and Olivia Hull
      In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details
      Keywords: Entrepreneurship; Business Startups; Mission and Purpose; Corporate Strategy; Customer Focus and Relationships; Forecasting and Prediction; Business Plan; Trends; Experience and Expertise; Talent and Talent Management; Training; Health; Selection and Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands and Branding; Organizational Culture; Organizational Structure; Motivation and Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
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      Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
      • October 2019 (Revised August 2020)
      • Case

      The Predictive Index

      By: Lynda M. Applegate and James Weber
      Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
      Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
      Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States
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      Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)
      • August 2019 (Revised December 2022)
      • Case

      Endeavor in 2019: Leading Through Inflections

      By: Lynda M. Applegate
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      Applegate, Lynda M. "Endeavor in 2019: Leading Through Inflections." Harvard Business School Case 820-031, August 2019. (Revised December 2022.)
      • Other Article

      #HerImpact: Leading the Innovation Lifecycle

      By: Lynda M. Applegate
      This blog post describes how entrepreneurs can scale their leadership and organization as they scale their business. View Details
      Keywords: Innovation & Entrepreneurship; Life-cycle; Innovation and Management; Entrepreneurship; Beauty and Cosmetics Industry; United States
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      Applegate, Lynda M. "#HerImpact: Leading the Innovation Lifecycle." Medium (March 4, 2019).
      • August 2018 (Revised January 2021)
      • Case

      Sundial Brands: Leading Through Transitions

      By: Lynda M. Applegate and Ashley Parker
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      Applegate, Lynda M., and Ashley Parker. "Sundial Brands: Leading Through Transitions." Harvard Business School Case 819-046, August 2018. (Revised January 2021.)
      • July 2018
      • Case

      Movile in 2015

      By: Lynda M. Applegate
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      Applegate, Lynda M. "Movile in 2015." Harvard Business School Case 819-014, July 2018.
      • June 2018
      • Case

      The Grommet in 2018

      By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
      The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details
      Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry
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      Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.
      • May 2018
      • Case

      Harvest City: The Intelligent Procurement System Project

      By: Lynda M. Applegate and Ramiro Montealegre
      The Harvest City case describes the implementation of a cloud- and IoT-based intelligent procurement system at a new convention complex in the U.S. Midwest. The decision to build a convention complex is a strategic initiative for this city and involves extensive use of... View Details
      Keywords: Information Technology; Projects; Management; Decision Making; Business and Government Relations; Information Technology Industry
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      Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project." Harvard Business School Brief Case 918-507, May 2018.
      • May 2018
      • Teaching Note

      Harvest City: The Intelligent Procurement System Project (Brief Case)

      By: Lynda M. Applegate and Ramiro Montealegre
      Teaching Note for HBS Brief Case 918-507. View Details
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      Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project (Brief Case)." Harvard Business School Teaching Note 918-508, May 2018.
      • April 2018
      • Exercise

      Online Research Guide

      By: Lynda M. Applegate and Emilie Codega
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      Applegate, Lynda M., and Emilie Codega. "Online Research Guide." Harvard Business School Exercise 818-119, April 2018.
      • February 2018
      • Teaching Plan

      Entrepreneurship for All

      By: Lynda M. Applegate and Julia Kelley
      Teaching Note for HBS No. 818-007. View Details
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      Applegate, Lynda M., and Julia Kelley. "Entrepreneurship for All." Harvard Business School Teaching Plan 818-027, February 2018.
      • December 2017 (Revised June 2018)
      • Case

      TelePizza (Abridged)

      By: Lynda M. Applegate
      Describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important... View Details
      Keywords: Growth and Development Strategy; Franchise Ownership; Expansion; Global Range
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      Applegate, Lynda M. "TelePizza (Abridged)." Harvard Business School Case 818-054, December 2017. (Revised June 2018.)
      • September 2017 (Revised January 2019)
      • Case

      FJ Management Inc.

      By: Lynda M. Applegate and Matthew G. Preble
      In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details
      Keywords: Turnaround; Company History; Family Business; Transformation; Volatility; Change Management; Entrepreneurship; Ethics; Moral Sensibility; Values and Beliefs; Cash Flow; Insolvency and Bankruptcy; Financial Liquidity; Financial Management; Governance; Corporate Governance; Governance Controls; Leadership; Leading Change; Crisis Management; Negotiation; Organizational Change and Adaptation; Family Ownership; Business and Stakeholder Relations; Business Strategy; Energy Industry; Travel Industry; Retail Industry; Service Industry; Utah
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      Applegate, Lynda M., and Matthew G. Preble. "FJ Management Inc." Harvard Business School Case 818-028, September 2017. (Revised January 2019.)
      • July 2017 (Revised August 2019)
      • Case

      Bluemercury: Leading High Growth Businesses

      By: Lynda M. Applegate
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      Applegate, Lynda M. "Bluemercury: Leading High Growth Businesses." Harvard Business School Case 818-025, July 2017. (Revised August 2019.)
      • July 2017 (Revised July 2018)
      • Case

      Entrepreneurship for All

      By: Lynda M. Applegate and Julia Kelley
      Entrepreneurship for All (EforAll) is a Lowell, Massachusetts–based nonprofit that hosts business accelerators for entrepreneurs in underserved communities. By mid-2017, EforAll has five office locations in Massachusetts, and its leadership and the Board of Directors... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Decision Choices and Conditions
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      Applegate, Lynda M., and Julia Kelley. "Entrepreneurship for All." Harvard Business School Case 818-007, July 2017. (Revised July 2018.)
      • May 2017 (Revised October 2017)
      • Case

      Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems

      By: Lynda M. Applegate, Terri L. Griffith and Ann Majchrzak
      Dirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies, Inc. (HTT) looks back at the evolving organizational design and community that allows HTT to be crowd-powered. Since the founding in 2013, HTT has dealt with building an organization with less... View Details
      Keywords: Collaboration; Crowdsourcing; Entrepreneurial Finance; Innovation; Organizational Design; Startups; Business Startups; Collaborative Innovation and Invention; Entrepreneurship; Finance; Product Development
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      Applegate, Lynda M., Terri L. Griffith, and Ann Majchrzak. "Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems." Harvard Business School Case 817-134, May 2017. (Revised October 2017.)
      • February 2017
      • Teaching Plan

      Dhamani Jewels: Becoming a Global Luxury Brand

      By: Lynda Applegate
      Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details
      Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India
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      Applegate, Lynda. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Teaching Plan 817-094, February 2017.
      • December 2016 (Revised August 2017)
      • Case

      Tesla in 2015

      By: Lynda M. Applegate and Arnold B. Peinado
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      Applegate, Lynda M., and Arnold B. Peinado. "Tesla in 2015." Harvard Business School Case 817-081, December 2016. (Revised August 2017.)
      • December 2016
      • Teaching Note

      Cravia: Launching High Growth Ventures in the Middle East

      By: Lynda M. Applegate and Michael Norris
      Teaching Note for HBS No. 315-049. View Details
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      Applegate, Lynda M., and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Teaching Note 817-075, December 2016.
      • November 2016 (Revised November 2016)
      • Teaching Plan

      Movile: Building a Global Technology Company

      By: Lynda M. Applegate and Eric Werker
      Teaching Plan for HBS No. 716-010. View Details
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      Applegate, Lynda M., and Eric Werker. "Movile: Building a Global Technology Company." Harvard Business School Teaching Plan 817-076, November 2016. (Revised November 2016.)
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