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- Faculty Publications (22)
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- All HBS Web (50)
- Faculty Publications (22)
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- 07 Aug 2007
- First Look
First Look: August 7, 2007
Authors:Marco Bertini and Luc Wathieu Periodical:Marketing Science (forthcoming) Abstract Existing evidence suggests that preferences are affected by whether a price is... View Details
Keywords: Martha Lagace
- May 2010
- Article
How to Stop Customers from Fixating on Price
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "How to Stop Customers from Fixating on Price." Harvard Business Review 88, no. 5 (May 2010): 84–91.
- July – August 2010
- Article
Are You Ignoring Trends That Could Shake Up Your Business?
By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
- 2007
- Working Paper
An Empirical Approach to Understanding Privacy Valuation
By: Luc Wathieu and Allan Friedman
Wathieu, Luc, and Allan Friedman. "An Empirical Approach to Understanding Privacy Valuation." Harvard Business School Working Paper, No. 07-075, April 2007.
- 2002
- Other Unpublished Work
These Caterpillars Foreshadow Great Butterflies
By: Luc Wathieu and Gerald Zaltman
Wathieu, Luc, and Gerald Zaltman. "These Caterpillars Foreshadow Great Butterflies." April 2002.
- 2005
- Working Paper
Price as a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
- March – April 2008
- Article
Attention Arousal through Price Partitioning
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
- 2006
- Working Paper
The Framing Effect of Price Format
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
- September 1999 (Revised November 2000)
- Case
Swatch Group, The: On Internet Time
By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details
Wathieu, Luc R., Carin-Isabel Knoop, and Cate Reavis. "Swatch Group, The: On Internet Time." Harvard Business School Case 500-014, September 1999. (Revised November 2000.)
- Article
Price As a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.
- 2005
- Working Paper
Price Format and the Evaluation of Multicomponent Goods
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price Format and the Evaluation of Multicomponent Goods." Harvard Business School Working Paper, No. 05-087, July 2005.
- 2024
- Working Paper
Corporate Debt, Boom-Bust Cycles, and Financial Crises
By: Victoria Ivashina, Sebnem Kalemli-Özcan, Luc Laeven and Karsten Müller
Using a new dataset on sectoral credit exposures covering financial and non-financial sectors in 115 economies over the period 1940–2014, we document the following evidence that corporate debt plays a key role in explaining boom-bust cycles, financial crises, and slow... View Details
Keywords: Financial Crisis; Economic Slowdown and Stagnation; Economic Growth; Economic Sectors; Borrowing and Debt; Credit
Ivashina, Victoria, Sebnem Kalemli-Özcan, Luc Laeven, and Karsten Müller. "Corporate Debt, Boom-Bust Cycles, and Financial Crises." NBER Working Paper Series, No. 32225, March 2024.
- July 20, 2011
- Article
Pricing the Priceless
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Pricing the Priceless." Harvard Business Review (website) (July 20, 2011).
- December 7, 2011
- Article
Choice Helps High-End Products, Hurts Low-End Products
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Choice Helps High-End Products, Hurts Low-End Products." Harvard Business Review (website) (December 7, 2011).
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- 2005
- Other Unpublished Work
An Empirical Approach to Understanding Privacy Valuation
By: Luc Wathieu and Allan Friedman
Wathieu, Luc, and Allan Friedman. "An Empirical Approach to Understanding Privacy Valuation." Cambridge, MA, 2005.
- Article
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
By: Marco Bertini, Luc Wathieu and Sheena Iyengar
Bertini, Marco, Luc Wathieu, and Sheena Iyengar. "The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality." Journal of Marketing Research (JMR) 49, no. 1 (February 2012): 39–49.
- 08 May 2007
- First Look
First Look: May 8, 2007
school is sufficient to produce the set of student optimal stable matchings. Our main theoretical result is that a student-proposing deferred acceptance mechanism that breaks indifferences the same way at every school is not dominated by... View Details
Keywords: Martha Lagace
- March 2009
- Teaching Note
elBulli: The Taste of Innovation (TN)
By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Teaching Note for [509015]. View Details
- 03 Apr 2012
- First Look
First Look: April 3
goal of residency training. The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort Authors:Kevin J. Boudreau and Karim R. Lakhani Publication:In The Rate and Direction of Inventive... View Details
Keywords: Carmen Nobel