by Lauren H. Cohen and Umit G. Gurun - Publications - Faculty & Research

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Placement - Doctoral

Financial Intermediaries and Market Frictions Advisors: John Campbell (Co-chair), Robin Greenwood (Co-Chair), Lauren H. Cohen , View Details

July 2024
Article

We document evidence that firms systematically increase specialized, locally targeted advertising following the firm being taken to trial in that given location, precisely following initiation of the suit. In particular, we use legal actions brought against publicly... View Details

Keywords: Lawsuits and Litigation; Advertising; Marketing Strategy

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Named Fellowship Funds - Alumni

Middle East. Helmy (MBA 1980) and Charen El-Sherif Scholarship The Helmy and Charen El-Sherif Scholarship was established by classmates, colleagues, View Details

February 2022 (Revised April 2022)
Case

Pushing Past the Boundaries of ESG Investing: AQR Capital Management

By: Lauren H. Cohen, Richard B. Evans, Umit G. Gurun and Quoc H. Nguyen

Cliff Asness was facing a dilemma into how he would plunge his hedge fund into the hottest investment area worldwide—ESG Investing. Founder and managing principal of AQR—one the most storied quantitative hedge funds in the world—Asness knew anything less than a big... View Details

Keywords: ESG; Hedge Fund; Investment; Equity; Green Technology

Citation

Educators

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04 May 2010
First Look

First Look: May 4

supplement:http://cb.hbsp.harvard.edu/cb/product/810011-PDF-ENG Miracle Life Inc. Lauren H. Cohen and Christopher MalloyHarvard Business School... View Details

Keywords: Martha Lagace

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Human Behavior & Decision-Making - Faculty & Research

Fuel Gender Conservatism?" Harvard Business School Working Paper, No. 25-022, November 2024. Reed Group and Succession in a Family Business: An Impossible Job to Fill? By: Lauren View Details

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Social Enterprise - Faculty & Research

Management: CWC Alliance Combats the Opioid Epidemic." Harvard Business School Case 125-012, August 2024. Rockefeller Philanthropy Advisors: Bringing Systematic Investment to Philanthropy By: Lauren Cohen ,... View Details

17 Apr 2012
First Look

First Look: April 17

Introduction to Short Selling Lauren H. Cohen and Christopher MalloyHarvard Business School Note 212-079 We provide a primer on the market for... View Details

Keywords: Carmen Nobel

07 Feb 2012
First Look

First Look: February 7

case:http://cb.hbsp.harvard.edu/cb/product/112006-PDF-ENG Business Intelligence Advisors (BIA), Inc.: Finding the Hidden Meaning in Corporate Disclosures Lauren H. Cohen View Details

Keywords: Sean Silverthorne

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

the case “Nestlé: The World’s Largest Food Company Confronts Climate Change” to explore how the company is striving to achieve its sustainability objectives without sacrificing short- term performance and shareholder value. The event was... View Details

Keywords: Jennifer Gillespie

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2022 Reunion Presentations - Alumni

design of windows into and out of the organization’s operations—to help customers understand the value being added and to allow employees to see the impact of their work. How to Not Bankrupt Your Family... View Details

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Print View - Course Catalog

and society by 2035. These technologies predict behavior and increasingly create behavior. They learn and improve relentlessly. They make better... View Details

Publications