Publications

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

position: the chief experience officer or CXO." A knowledge of customer experiences can be invaluable in the design and distribution of a product or service. We were convinced of that by Joseph Pine and James Gilmore in their influential... View Details

Keywords: by James Heskett

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

Tufano observes. For his part, Fidelity's Johnstone remains bullish about the investment management industry. He sees the currently favorable investment climate, helped by baby-boomer demographics,... View Details

Keywords: by Garry Emmons; Financial Services

29 Oct 2024
Cold Call Podcast

Can a Coffee Shop in Utah Help Solve Underemployment for People with Disabilities?

Keywords: Re: Richard S. Ruback

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

Here are the 20 most popular stories from 2007. How Much of Leadership Is About Control, Delegation, or Theater? Summing up the many responses, Jim Heskett says that the mix of control, delegation, and theater employed by successful... View Details

Keywords: by Sean Silverthorne

April 2024 (Revised August 2024)
Case

The Engine

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and Nicholas Christman

The Engine, a venture capital firm founded by MIT to fill a gap in the technology funding landscape by commercializing breakthrough science and technology. Led by managing partner and CEO Katie Rae, the Engine's unique approach involved an unusually longer fund life,... View Details

Keywords: Growth and Development Strategy; Mission and Purpose; Venture Capital; Business Startups; Entrepreneurial Finance; Financial Services Industry

16 Nov 2021
Cold Call Podcast

Can Mass General Brigham Diversify Its Community of Innovators?

Keywords: Re: Katherine B. Coffman; Health

August 2024
Case

Lucky Ones Coffee: Employing People with Disabilities

By: Richard S. Ruback, Robin Greenwood, Joe Higgins, Matthew Preble and Dave Habeeb

Katie Holyfield and Taylor Matkins founded The Lucky Ones Coffee in 2017 with a mission to create jobs in Park City, Utah for people with intellectual and developmental disabilities. The company quickly earned strong support from the local community, and by early 2023... View Details

Keywords: Entrepreneurship; Selection and Staffing; Growth and Development Strategy; Mission and Purpose; Service Industry; Tourism Industry; Retail Industry; Food and Beverage Industry; Utah; United States

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

The tech industry has thrived by capturing our best students—regardless of origin—and giving them exciting jobs, which helps make America one of the most innovative countries in the world. Restricting the free movement of talent does not... View Details

Keywords: by Staff

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

not be the FBI but the very advances in information technology on which Apple prides itself. The question was whether Apple was like the boy with his finger in the dike trying to hold back the water as it refused the US government’s request to hack an iPhone owned... View Details

Keywords: by James Heskett; Computer

21 Jun 2004
Research & Ideas

Racial Diversity Pays Off

Two books helped to spark the trend. The first, Workforce 2000: Work and Workers for the Twenty-First Century, by William B. Johnstone and Arnold E. Packer, boldly predicted that View Details

Keywords: by Martha Lagace

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

with outspoken banking executives, argued that, “Silence may be both a more eloquent statement and a more intelligent one ” CEOs and other high-profile people “do a service by restraining their knee-jerks and shutting their mouths.” RCD... View Details

Keywords: by James Heskett

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research... View Details

Keywords: by James Heskett; Advertising

26 Jun 2000
Research & Ideas

Presentation Round-Up

creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service.... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

2020
Working Paper

A Preliminary Framework for Product Impact-Weighted Accounts

By: George Serafeim and Katie Trinh

While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for... View Details

Keywords: Social Impact; Product Life Cycle; Environment; Sustainability; Measurement; Metrics; Impact Investing; ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Product; Environmental Sustainability; Measurement and Metrics; Framework; Financial Statements

SSRN

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August 23, 2018
Article

Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost

By: Katy French, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel and Thomas W. Feeley

Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation of the new EHR we... View Details

Keywords: Health Care and Treatment; Analytics and Data Science; Performance Efficiency; Cost Management

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December 2013
Article

Measuring the Value of Process Improvement Initiatives in a Preoperative Assessment Center using Time-driven Activity-based Costing

By: Katy E. French, Heidi W. Albright, John C. Frenzel, James R. Incalcaterra, Augustin C. Rubio, Jessica F. Jones and Thomas W. Feeley

Background: The value and impact of process improvement initiatives are difficult to quantify. We describe the use of time-driven activity-based costing(TDABC)in a clinical setting to quantify the value of process improvements in terms of cost, time and personnel... View Details

Keywords: Quality Improvement; Value Agenda; Time-Driven Activity-Based Costing; Accounting; Health; Measurement and Metrics; Value; Health Industry; North and Central America