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(995)
- News (528)
- Research (341)
- Multimedia (11)
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- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details
Keywords: by Julia Hanna
- 24 Aug 2020
- Working Paper Summaries
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
there is established research showing that while it's true that facial expressions reflect how you feel, you can also 'fake it until you make it.' In other words, you can smile long enough that it makes you feel happy. This work extends that finding on facial feedback,... View Details
Keywords: by Julia Hanna
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for managers across all sectors and industries. View Details
Keywords: by Julia Hanna
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research View Details
- 17 Nov 2003
- Research & Ideas
The Business of Babies
foster care, the vast number of children available for adoption is the most obvious "low-tech" solution to satisfy demand. However, this availability is complicated by racial preferences (most people want children who look like... View Details
- 10 Mar 2020
- Research & Ideas
The Little Understood Problem Confronting Diverse Workplaces
working closely with students in small groups, assisting teachers, and running extracurricular programs.) The ethos of the school centers on a “no excuses,” high standards approach for performance and behavior, backed by a system of... View Details
Keywords: by Julia Hanna
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
world," notes Simons. The topic of marketing, taught by Professor John Quelch, is brought up to the executive boardroom level, says Simons. “There's a realization that they only have so much time left.” Professor Julio Rotemberg... View Details
- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
Farms, but it's pretty hard to live without Tide and Pampers.” "The concept of win-win bargaining is a good and powerful message," Sebenius says, "but a lot of our students and executives face counterparts who aren't interested in playing View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
world's collective conscience. “Not even the senior managers could explain the behavior of these employees.” A new multimedia case by HBS professor Rohit Deshpandé offers a flip side to the nightmarish scenes that unfolded in real time on... View Details
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
scheduled, first served basis. Airlines can then respond by making changes within their allocated slots before the final schedule is approved. Because GDPs and AFPs are implemented separately, however, a flight affected View Details
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
private employer in the United States, with 1.5 million workers (2.2 million worldwide). But that size and dominance doesn’t make Walmart immune to pressures faced by any other retail operation. In the second-year Harvard Business School... View Details
- 18 Sep 2006
- Research & Ideas
When Words Get in the Way: The Failure of Fiscal Language
you receive for your contributions are now labeled "transfer payments" or "expenditures" by the government. But they could, in part, equally well be called "repayment of principal plus interest." This... View Details
Keywords: by Julia Hanna
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and customers alike," Frei says.... View Details
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
initiatives and projects created by the School to foster interdisciplinary research on the great problems and opportunities facing society—including such topics as business and the environment, health care, US competitiveness, social... View Details
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
clean bathrooms and parking lots, along with quick, friendly service. The result? In 2010, its by-store profit was almost double that of the top quartile of competitors. Since its founding in 1958 by Chester Cadieux and Burt B. Holmes,... View Details
- 15 Jan 2007
- Research & Ideas
The Business of Free Software
latter derives solely from the voluntary efforts of vendors' employees. Not surprisingly, they find that the money-driven cluster consists mostly of high impact OSS projects that draw customers to a vendor's mainly proprietary, core businesses. "OSS is a business... View Details