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- All HBS Web (259)
- Faculty Publications (101)
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Overview
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
Keywords: Consumer Behavior
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
for shareholders. However, there is a sense, expressed by John Ippolito, that there is a lack of perception in boards of directors of "what constitutes 'creating value' in the enterprise many boards are... View Details
Keywords: by Jim Heskett
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
organize and the invitations you accept. There still may not be enough time to go around, but by resetting your collaboration patterns, you can make the most of the time you spend 'at work.' Jeffrey T.... View Details
Keywords: by Dina Gerdeman
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors View Details
Keywords: by Staff
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
Herzlinger: I've had it. [Laughs.] Just had it! You know, I did my doctoral thesis really by accident in a hospital. That was in 1971, 36 years ago. And at the time, I was astonished at how mismanaged that hospital was and how the most... View Details
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
and John T. Dunlop of the Harvard University Faculty of Arts and Sciences, and David Weil of Boston University. Their recent book, A Stitch in Time: Lean Retailing and the Transformation of... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
dialogue. That is why this program involves faculty from across disciplines at HBS, including David Collis and John Wells from Strategy, John Gourville from Marketing, Linda... View Details
- 10 Mar 2011
- What Do You Think?
To What Degree Does the Job Make the Person?
(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details
Keywords: by James Heskett
- July 2022 (Revised February 2025)
- Case
A Soul and a Service: North Carolina Mutual Life Insurance
By: Tom Nicholas and John Masko
The North Carolina Mutual and Provident Association (the Mutual) was founded in 1898 as a for-profit entity selling life insurance catering to the Black community. The Mutual was entering a field crowded with established White-owned competitors that largely refused to... View Details
Keywords: Black Entrepreneurs; Insurance; History; Race; Prejudice and Bias; Entrepreneurship; Decision Choices and Conditions; Growth and Development Strategy; Insurance Industry; United States
Nicholas, Tom, and John Masko. "A Soul and a Service: North Carolina Mutual Life Insurance." Harvard Business School Case 823-032, July 2022. (Revised February 2025.)
- 17 Dec 2020
- Research & Ideas
The 10 Most Popular Stories of 2020
that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details
Keywords: by Dina Gerdeman
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
independent members, chosen by both sides. Problem resolved? No. Another buyout was proposed but couldn't be agreed on. The battle moved to the board: Mike's branch wanted to invest aggressively in the business; George's branch wanted... View Details
Keywords: Retail
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
center that will attract users to your space and get the user-innovators to self-identify. Beyond that, foster a space where a community can collaborate and criticize both your work and their own work. That's how to get the most out of your customers in the 21st... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
the keys to their successful global expansions? By HBS professors David Bell, Rajiv Lal, and Walter Salmon. Global Knowledge Sharing And Performance Drivers Organizing Multinational Companies: Building a Collaborative Advantage HBS... View Details
Keywords: by Working Knowledge editors
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55749 forthcoming Review of Economics and Statistics Healthy Business? Managerial Education and Management in Healthcare By: Bloom, Nicholas, Raffaella Sadun, Renata Lemos, and John Van... View Details
Keywords: Dina Gerdeman
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55504 forthcoming Theoretical Economics Full Substitutability By: Hatfield, John William, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, and Alexander Westkamp... View Details
Keywords: Dina Gerdeman
- 30 Jun 2015
- First Look
First Look: June 30, 2015
audits yield fewer violations when the audit team had been at that particular supplier before, when audit teams are less experienced or less trained, when audit teams are all male, and when the audits were paid for by the supplier instead... View Details
Keywords: Carmen Nobel
- 20 Jan 2010
- First Look
First Look: Jan. 20
self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice... View Details
Keywords: Martha Lagace