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- All HBS Web (250)
- Faculty Publications (100)
- 31 May 2016
- First Look
May 31, 2016
have a higher probability of walking by the clinic for reasons other than vaccination. Method: We obtained data from an employer with a free workplace influenza vaccination clinic. Using each employee’s building entry/exit swipe card... View Details
Keywords: Sean Silverthorne
- 14 Apr 2013
- News
Sometimes, We Want Prices to Fool Us
- 29 May 2007
- First Look
First Look: May 29, 2007
Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why Consumers Prefer the Extremes... View Details
Keywords: Martha Lagace
- 17 Feb 2010
- First Look
First Look: Feb. 17
critiques of prior work on ads as signals; namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary. The Consumer Psychology of Mail-in Rebates Authors:John T. View Details
Keywords: Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify and describe two narratives that have emerged within past and current research on growth and the internal organization.... View Details
Keywords: Sean Silverthorne
- 18 Nov 2010
- News
Probing the golden years
- 12 Jun 2012
- First Look
First Look: June 12
PublicationsPricing to Create Shared Value Authors:Marco Bertini and John T. Gourville Publication:Harvard Business Review 90, no. 6 (June 2012) Abstract Many companies are... View Details
Keywords: Sean Silverthorne
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
organize and the invitations you accept. There still may not be enough time to go around, but by resetting your collaboration patterns, you can make the most of the time you spend 'at work.' Jeffrey T.... View Details
Keywords: by Dina Gerdeman
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
for shareholders. However, there is a sense, expressed by John Ippolito, that there is a lack of perception in boards of directors of "what constitutes 'creating value' in the enterprise many boards are... View Details
Keywords: by Jim Heskett
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors View Details
Keywords: by Staff
- 11 Nov 2014
- First Look
First Look: November 11
implementing a national evaluation system of green GDP, and before forming the system complexity model, the easiest issues first can be taken to establish the evaluation system of economic, environmental, and social responsibility respectively, which will be integrated... View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
PublicationsHow Leaders Kill Meaning at Work Authors:Teresa Amabile and Steven Kramer Publication:The McKinsey Quarterly, no. 1 (January 2012) Abstract Senior executives routinely undermine creativity, productivity, and commitment by... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
dialogue. That is why this program involves faculty from across disciplines at HBS, including David Collis and John Wells from Strategy, John Gourville from Marketing, Linda... View Details
- 17 Dec 2020
- Research & Ideas
The 10 Most Popular Stories of 2020
that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details
Keywords: by Dina Gerdeman
- 09 Jan 2015
- News
5 Tips To Launch Your Mobile App On The Right Foot
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
- 10 Mar 2011
- What Do You Think?
To What Degree Does the Job Make the Person?
(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details
Keywords: by James Heskett
- Teaching
Overview
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details