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- All HBS Web (255)
- Faculty Publications (101)
- 14 Apr 2013
- News
Sometimes, We Want Prices to Fool Us
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
slightly different than the other? It's enough to give a shopper, well, a headache. The belief that variety is good "is not always true," argues Harvard Business School professor John Gourville in... View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why Consumers Prefer the Extremes... View Details
Keywords: Martha Lagace
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business School professor View Details
Keywords: by Manda Mahoney
- 07 Mar 2017
- First Look
First Look at New Research, March 7
these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify and describe two narratives that have emerged within past and current research on growth and the internal organization.... View Details
Keywords: Sean Silverthorne
- 18 Nov 2010
- News
Probing the golden years
- 12 Jun 2012
- First Look
First Look: June 12
PublicationsPricing to Create Shared Value Authors:Marco Bertini and John T. Gourville Publication:Harvard Business Review 90, no. 6 (June 2012) Abstract Many companies are... View Details
Keywords: Sean Silverthorne
- 11 Nov 2014
- First Look
First Look: November 11
implementing a national evaluation system of green GDP, and before forming the system complexity model, the easiest issues first can be taken to establish the evaluation system of economic, environmental, and social responsibility respectively, which will be integrated... View Details
Keywords: Sean Silverthorne
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
organize and the invitations you accept. There still may not be enough time to go around, but by resetting your collaboration patterns, you can make the most of the time you spend 'at work.' Jeffrey T.... View Details
Keywords: by Dina Gerdeman
- 31 Jan 2012
- First Look
First Look: Jan. 31
PublicationsHow Leaders Kill Meaning at Work Authors:Teresa Amabile and Steven Kramer Publication:The McKinsey Quarterly, no. 1 (January 2012) Abstract Senior executives routinely undermine creativity, productivity, and commitment by... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
for shareholders. However, there is a sense, expressed by John Ippolito, that there is a lack of perception in boards of directors of "what constitutes 'creating value' in the enterprise many boards are... View Details
Keywords: by Jim Heskett
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors View Details
Keywords: by Staff
- 09 Jan 2015
- News
5 Tips To Launch Your Mobile App On The Right Foot
- Teaching
Overview
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
dialogue. That is why this program involves faculty from across disciplines at HBS, including David Collis and John Wells from Strategy, John Gourville from Marketing, Linda... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- 10 Mar 2011
- What Do You Think?
To What Degree Does the Job Make the Person?
(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details
Keywords: by James Heskett
- 16 Dec 2015
- News