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  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news... View Details
Keywords: by John Quelch; Banking; Financial Services
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting... View Details
Keywords: by John Quelch
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website,... View Details
Keywords: by John A. Quelch; Health
  • 26 Aug 2009
  • Op-Ed

Where Cash for Clunkers Ran Off the Road

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let... View Details
Keywords: by John Quelch; Auto
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details
Keywords: by John Quelch; Sports
  • 20 Sep 2007
  • Research & Ideas

How to be a Customer

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing... View Details
Keywords: by John Quelch
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press... View Details
Keywords: by John Quelch
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

scrapping the public exchanges would be unfair and unproductive to public health. John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • June 2009
  • Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
Related
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current... View Details
Keywords: by John Quelch
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the... View Details
Keywords: by John A. Quelch
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent... View Details
Keywords: by John Quelch
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

weeks: Prepare the groundwork. Before you step into the job on Day One, you should already know as much about the position and the organization as possible. If you’re appointed from outside the organization, ask to extend your start date... View Details
Keywords: by John Quelch
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to... View Details
Keywords: by John A. Quelch; Auto
  • 13 Mar 2023
  • Op-Ed

How Leaders Should Leave

handle on what you’re going to do. If you stick with that timeframe, you won’t risk being out of sight and out of mind and can look forward to starting fresh in your new role. View Details
Keywords: by John Quelch
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth... View Details
Keywords: by John Quelch
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer,... View Details
Keywords: by John Quelch; Auto; Retail
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

contributing brilliantly but often unknowingly to our quality of life. The above post is based on the article "Branded for Good" by John Quelch View Details
Keywords: by John Quelch; Advertising

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