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- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the...
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Arts, Entertainment
- 01 Mar 2017
- News
A Healthy Profit
Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company,...
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Dan Morrell
- 01 Jun 2004
- News
Massport, Back on Course
an organization in crisis, primed for transformation. Enter Craig P. Coy (MBA 1983), appointed CEO in April of that year, and HBS professor John A. Quelch (DBA 1977), appointed...
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- 01 Mar 2008
- News
Faculty Books
How Good Marketing Makes for Better Democracy by John A. Quelch and Katherine E. Jocz (HBS Press) Professor Quelch...
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- 01 Dec 2016
- News
Faculty Books for December 2016
Business By John A. Quelch and Emily C. Boudreau (Springer) The authors introduce a model for companies committed to making positive...
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- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html....
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- 01 Jun 2005
- News
Ideas: Books
Non-Government Organizations in the 21st Century by John A. Quelch and Nathalie Laidler-Kylander (Thomson South-Western) Using twelve HBS cases,...
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- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is a given. Professor View Details
- 01 Dec 2012
- News
Alumni Book Briefs
losing their humanity. All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World by John A. Quelch (DBA 1977) and...
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- 01 Dec 2004
- News
Ideas: Books
might have on others. The Global Market edited by John Quelch and Rohit Deshpandé (Jossey-Bass) The twin forces of ideological change View Details
- 01 Jun 2002
- News
Africa Business Conference Creates Ongoing Forum for Change
Professor John Quelch (center) moderated a panel on emerging opportunities in Africa. Photo: Justin A. Knight Singer Angelique Kidjo performed for an enthusiastic group Friday night. Photo: Justin A. Knight...
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- 01 Sep 2006
- News
Faculty Books
effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A....
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- 01 Jun 2005
- News
Do You Speak Business?
do business the same way — with identical processes, functions, and operations — while approaching this elevated stage; but by the time they attain it, successful companies do share certain qualities View Details
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Garry Emmons
- 01 Dec 2002
- News
What You Know Depends on Where You Go
to marketing. Senior Lecturer David J. Arnold and Professor John Quelch have studied these beliefs in developing cases for the elective course International Marketing...
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- 01 Mar 2017
- News
Alumni Take Cold Calls in New York City
Alumni gathered in New York City in November for a dynamic case discussion — a special benefit for members of the HBS Fund Investors Society. John Quelch, the Charles Edward Wilson Professor of Business Administration at HBS, joined...
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- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
image by John Ritter From Uber’s surge pricing to dynamic ticket pricing, it seems there’s been more awareness of pricing models and pricing strategy in recent years. What’s...
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- 01 Sep 2008
- News
The Levitt Brand
makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate...
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- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
corporate strategies, including ours." Sorrell already holds a place of honor in the world of advertising and marketing. As HBS professor and WPP board member John View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized...
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Garry Emmons
- 01 Dec 2013
- News
Faculty Opinion: Making It Better
Image by Jezper by Regina E. Herzlinger Health care now represents some 18 percent of the American economy. With its costs continuing to rise, and with tens of millions...
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