Filter Results:
(42)
Show Results For
- All HBS Web (250)
- Faculty Publications (88)
Show Results For
- All HBS Web (250)
- Faculty Publications (88)
Sort by
- 01 Jun 2004
- News
Massport, Back on Course
an organization in crisis, primed for transformation. Enter Craig P. Coy (MBA 1983), appointed CEO in April of that year, and HBS professor John A. Quelch (DBA 1977), appointed... View Details
- 01 Mar 2008
- News
Faculty Books
How Good Marketing Makes for Better Democracy by John A. Quelch and Katherine E. Jocz (HBS Press) Professor Quelch... View Details
- 01 Dec 2016
- News
Faculty Books for December 2016
Business By John A. Quelch and Emily C. Boudreau (Springer) The authors introduce a model for companies committed to making positive... View Details
- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the... View Details
Keywords: Arts, Entertainment
- 01 Mar 2017
- News
A Healthy Profit
Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company,... View Details
Keywords: Dan Morrell
- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is a given. Professor View Details
- 01 Jun 2005
- News
Ideas: Books
Non-Government Organizations in the 21st Century by John A. Quelch and Nathalie Laidler-Kylander (Thomson South-Western) Using twelve HBS cases,... View Details
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html.... View Details
- 01 Dec 2004
- News
Ideas: Books
might have on others. The Global Market edited by John Quelch and Rohit Deshpandé (Jossey-Bass) The twin forces of ideological change View Details
- 01 Dec 2012
- News
Alumni Book Briefs
losing their humanity. All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World by John A. Quelch (DBA 1977) and... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons
- 01 Dec 2002
- News
What You Know Depends on Where You Go
to marketing. Senior Lecturer David J. Arnold and Professor John Quelch have studied these beliefs in developing cases for the elective course International Marketing... View Details
- 01 Jun 2002
- News
Africa Business Conference Creates Ongoing Forum for Change
Professor John Quelch (center) moderated a panel on emerging opportunities in Africa. Photo: Justin A. Knight Singer Angelique Kidjo performed for an enthusiastic group Friday night. Photo: Justin A. Knight... View Details
- 01 Mar 2017
- News
Alumni Take Cold Calls in New York City
Alumni gathered in New York City in November for a dynamic case discussion — a special benefit for members of the HBS Fund Investors Society. John Quelch, the Charles Edward Wilson Professor of Business Administration at HBS, joined... View Details
- 01 Sep 2006
- News
Faculty Books
effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A.... View Details
- 01 Jun 2005
- News
Do You Speak Business?
do business the same way — with identical processes, functions, and operations — while approaching this elevated stage; but by the time they attain it, successful companies do share certain qualities View Details
Keywords: Garry Emmons
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
image by John Ritter From Uber’s surge pricing to dynamic ticket pricing, it seems there’s been more awareness of pricing models and pricing strategy in recent years. What’s... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
corporate strategies, including ours." Sorrell already holds a place of honor in the world of advertising and marketing. As HBS professor and WPP board member John View Details
- 26 Mar 2025
- News
Alumni Explore a Changing Hong Kong; Meet the Leader: HBS Club of Singapore
featured Prof. Peng Gong, Vice-President and Pro-Vice-Chancellor, Academic Development, The University of Hong Kong; Prof. Nick Rawlins, Master of Morningside College & Pro-Vice-Chancellor, The Chinese University of Hong Kong; View Details
Keywords: Margie Kelley
- 01 Sep 2008
- News
The Levitt Brand
makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate... View Details