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  • 26 Aug 2009
  • Op-Ed

Where Cash for Clunkers Ran Off the Road

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let... View Details
Keywords: by John Quelch; Auto
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website, others are more structural and... View Details
Keywords: by John A. Quelch; Health
  • 14 Dec 2007
  • Op-Ed

When Your Product Becomes a Commodity

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often... View Details
Keywords: by John Quelch
  • June 2009
  • Supplement

Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007

By: John A. Quelch
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  • 01 Dec 2006
  • News

Quelch in Vietnam

HBS professor and senior associate dean John Quelch met with Vietnamese Prime Minister Nguyen Tan Dung at a reception in Hanoi in September. The prime minister briefed Quelch... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and... View Details
Keywords: by John Quelch
  • 20 Sep 2007
  • Research & Ideas

How to be a Customer

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing... View Details
Keywords: by John Quelch
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting... View Details
Keywords: by John Quelch
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details
Keywords: by John Quelch; Sports
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current... View Details
Keywords: by John Quelch
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent... View Details
Keywords: by John Quelch
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer,... View Details
Keywords: by John Quelch; Auto; Retail
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

contributing brilliantly but often unknowingly to our quality of life. The above post is based on the article "Branded for Good" by John Quelch and Katherine Jocz... View Details
Keywords: by John Quelch; Advertising
  • 20 May 2016
  • Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details
Keywords: by John Quelch; Health
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School where he teaches Strategic Marketing Management in the Advanced Management Program.Professor Thales... View Details
Keywords: by John Quelch and Thales Teixeira
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth... View Details
Keywords: by John Quelch
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
Keywords: by John Quelch
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the... View Details
Keywords: by John A. Quelch