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(141)
- News (21)
- Research (120)
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- Faculty Publications (76)
Show Results For
- All HBS Web
(141)
- News (21)
- Research (120)
- Multimedia (1)
- Faculty Publications (76)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted... View Details
- 10 Feb 2015
- First Look
First Look: February 10
John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor View Details
Keywords: by Susan Young
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277. View Details
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)
By: John A. Deighton and Sarah Abbott
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott
- 27 Aug 2013
- First Look
First Look: August 27
Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil View Details
Keywords: Sean Silverthorne
- 15 Oct 2013
- News
Study: Digital Marketing Industry Worth $62 Billion
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- 19 Apr 2011
- First Look
First Look: April 19
Facebook John Deighton and Leora KornfeldHarvard Business School Case 511-110 In late 2008, executives at Coca-Cola had to decide what to do with... View Details
Keywords: Sean Silverthorne
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, View Details
- 28 Jun 2011
- First Look
First Look: June 28
Display Dennis Campbell and Rui LuHarvard Business School Case 111-072 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111072-PDF-ENG The Ford Fiesta John... View Details
Keywords: Sean Silverthorne
- January 2013 (Revised June 2018)
- Case
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details
Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Service Industry; Retail Industry; United States
Deighton, John, and Leora Kornfeld. "Amazon, Apple, Facebook, and Google 2018." Harvard Business School Case 513-060, January 2013. (Revised June 2018.) (request a courtesy copy.)
- 10 Aug 2010
- First Look
First Look: August 10
often expensive, relationships with artists and other clients. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709441-PDF-ENG Sony and the JK Wedding Dance John View Details
Keywords: Martha Lagace
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success... View Details
- 18 Oct 2010
- News
Honorable Mention
- 31 Aug 2013
- News
Long CVS receipts spark social media sensation
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details