Filter Results:
(161)
Show Results For
- All HBS Web (161)
- Faculty Publications (79)
Show Results For
- All HBS Web (161)
- Faculty Publications (79)
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
relatively quickly, then extend their efforts into other areas. The point is to get started. America’s health depends on all businesses to do their part. About the Authors John A. View Details
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is... View Details
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
authors John A. Quelch and Nathalie Laidler-Kylander see branding issues that are shared by many international... View Details
Keywords: by Manda Salls
- 19 Nov 2014
- HBS Case
Marketing Marijuana
available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various... View Details
- Web
Courses by Faculty Unit - Course Catalog
State (CATS) (also listed under General Management) Debora L. Spar Fall 2025 Q1Q2 3.0 Capitalism: Past, Present, Future Sophus A. Reinert Fall 2025 Q1Q2 3.0 Creating the Modern Financial System David Moss Spring 2026 Q3Q4 3.0... View Details
- Web
Courses by Title - Course Catalog
Credits Capitalism and the State (CATS) Business, Government & the International Economy, General Management Debora L. Spar Fall 2025 Q1Q2 3.0 Capitalism: Past, Present, Future Business, Government & the International Economy Sophus View Details
- Web
Courses by Faculty - Course Catalog
Family Business Strategy Spring 2026 Q4 1.5 OWN: The Power of Company Ownership Strategy Spring 2026 Q3 1.5 John Batter Law, Management and Entrepreneurship General Management, Entrepreneurial Management... View Details
- Web
Courses by Faculty Unit - Course Catalog
State (CATS) (also listed under General Management) Debora L. Spar Fall 2025 Q1Q2 3.0 Capitalism: Past, Present, Future Sophus A. Reinert Fall 2025 Q1Q2 3.0 Creating the Modern Financial System David Moss Spring 2026 Q3Q4 3.0... View Details
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
announcement, little has transpired publicly; the two sides are presumably negotiating. Who are the winners and losers here? Has China been taught a lesson? Has Google been outfoxed? What can other companies learn from this collision of... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke.... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
insurance company as well as one about IBM Watson Health, to explore advances by other players in the integrated patient data market. Note to readers: John Quelch invites... View Details
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
focused on physical health much more than they have on mental health," says Professor John A. Quelch, Charles Wilson Professor of Business Administration at Harvard Business School. In collaboration with... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John View Details
Keywords: by Sean Silverthorne
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
senior associate dean John Quelch stated on the occasion of his death. "He was an intellectual provocateur but one whose insights were grounded in a profound understanding of practice." The author... View Details
- September 2014 (Revised February 2015)
- Case
Pfizer and AstraZeneca: Marketing an Acquisition (A)
By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently... View Details
- 14 Nov 2019
- Blog Post
Future Leaders Dive into the MS/MBA: Engineering Sciences Program
Lying in bed each morning, Emily Batt (MS/MBA 2020) yearned to sleep a little longer, but had no way of knowing when her roommate would finish her seemingly endless shower. That frustration inspired a team project in the new MS/MBA:... View Details
- 06 Mar 2008
- News