Publications

August 2008
Supplement

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details

Keywords: Success; Advertising Campaigns; Financial Services Industry

09 Jul 2007
Research & Ideas

Five Steps to Better Family Negotiations

successfully leveraged in negotiations between family members in family business systems. We will review the principles and their applicability to family negotiations below. 1. Analyze The Negotiation Space The negotiation space consists of all parties that are... View Details

Keywords: by John A. Davis and Deepak Malhotra

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details

Keywords: by Dennis Fisher; Consumer Products

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

June 2009
Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details

Keywords: by John A. Quelch

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

scrapping the public exchanges would be unfair and unproductive to public health. John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He also holds a... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

17 Oct 2007
Research & Ideas

Why Global Brands Work

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to what Toyota knew a long time... View Details

Keywords: by John A. Quelch; Auto

January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details

Keywords: by John Quelch; Health

June 2009
Supplement

Economic Value of the Advertising Supported Internet Ecosystem, presented by Professor John Quelch, Harvard Business School

12 Feb 2007
Working Paper Summaries

Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail

June 2009
Supplement

Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009

June 2009
Supplement

Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007