Publications

Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details

Keywords: by Dennis Fisher; Consumer Products

June 2009
Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details

Keywords: by John Quelch; Health

August 2008
Supplement

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details

Keywords: Success; Advertising Campaigns; Financial Services Industry

June 2006
Exercise

Matthew A. Hunter

By: John A. Davis and Deepak Malhotra

Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details

Keywords: Family and Family Relationships; Conflict Management; Negotiation; Family Business; Performance; Managerial Roles

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

that GM will not be able to successfully reinvent itself.— Nitin Nohria, Davis Dyer and Frederick Dalzell There are many skeptics who believe that GM will not be able to successfully reinvent itself. Its recent history suggests that GM... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

09 Jan 2014
Research & Ideas

Excerpt: ’Fortune Tellers’

book excerpt Forecasters From the introduction of Fortune Tellers: The Story of America's Economic Forecasters By Walter A. Friedman This is a book about a group of entrepreneurs who, like Evangeline Adams,... View Details

Keywords: by Walter A. Friedman

June 2009
Supplement

Economic Value of the Advertising Supported Internet Ecosystem, presented by Professor John Quelch, Harvard Business School

13 Apr 2020
Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

What applications might they suggest, William A. Sahlman asked his students, for "electronic ink"—particles and dyes, embedded in a surface, that could be charged to form changing texts without the bother of paper and printing?... View Details

Keywords: by John S. Rosenberg

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

relying on $500,000 in financing provided by family members, friends, and "angel" investors, recurred in accounts of what she was trying to accomplish. "This is by far the most challenging... View Details

Keywords: by John S. Rosenberg

04 Feb 2019
Working Paper Summaries

Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects

Keywords: by Ann-Kristin Bergquist, Shawn A. Cole, John Ehrenfeld, Andrew A. King, and Auden Schendler

June 2009
Supplement

Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007