Publications

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details

Keywords: by Dennis Fisher; Consumer Products

June 2009
Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

June 2006
Exercise

Matthew A. Hunter

By: John A. Davis and Deepak Malhotra

Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details

Keywords: Family and Family Relationships; Conflict Management; Negotiation; Family Business; Performance; Managerial Roles

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

05 Jul 2006
Working Paper Summaries

The Presentation of Self in the Information Age

Keywords: by John A. Deighton; Advertising

January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details

Keywords: by John Quelch; Health

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

that GM will not be able to successfully reinvent itself.— Nitin Nohria, Davis Dyer and Frederick Dalzell There are many skeptics who believe that GM will not be able to successfully reinvent itself. Its recent history suggests that GM... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

June 2009
Supplement

Economic Value of the Advertising Supported Internet Ecosystem, presented by Professor John Quelch, Harvard Business School

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

June 2009
Supplement

Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009

June 2009
Supplement

Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007

19 May 2010
Working Paper Summaries

The Job Market for New Economists: A Market Design Perspective

Keywords: by Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth & John J. Siegfried

September 2006
Teaching Note

Matthew A. Hunter and Matthew B. Hunter (TN)

By: John A. Davis and Courtney Sampson

Teaching Note to (806-203) and (806-204). View Details