by Jean Rogers and George Serafeim - Publications - Faculty & Research

probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a... View Details

Keywords: by Jean Ayers

06 Dec 2017
Working Paper Summaries

Does Financial Misconduct Affect the Future Compensation of Alumni Managers?

Keywords: by Boris Groysberg, Eric Lin, and George Serafeim

06 Sep 2012
Working Paper Summaries

FIN Around the World: The Contribution of Financing Activity to Profitability

Keywords: by Russell Lundholm, George Serafeim & Gwen Yu

31 Aug 2012
Working Paper Summaries

The Effect of Institutional Factors on the Value of Corporate Diversification

Keywords: by Venkat Kuppuswamy, George Serafeim & Belén Villalonga

21 Oct 2011
Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim

20 May 2015
Working Paper Summaries

Career Concerns of Banking Analysts

Keywords: by Joanne Horton, George Serafeim & Shan Wu; Banking; Financial Services

24 Mar 2015
Working Paper Summaries

Corporate Sustainability: First Evidence on Materiality

Keywords: by Mozaffar Khan, George Serafeim & Aaron Yoon; Financial Services

10 Jan 2013
Working Paper Summaries

Pay for Environmental Performance: The Effect of Incentive Provision on Carbon Emissions

Keywords: by Robert G. Eccles, Ioannis Ioannou, Shelley Xin Li & George Serafeim

20 Dec 2010
Research & Ideas

New Dean Sets Five Priorities for HBS

field of innovation and entrepreneurship," he added. "So those are the five priorities that have emerged," Nohria concluded, and as the School pursues them "we must be guided View Details

Keywords: by Roger Thompson; Education

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Stock Price Synchronicity and Material Sustainability Information

The Consequences of Mandatory Corporate Sustainability Reporting

Market Reaction to Mandatory Nonfinancial Disclosure

Accounting for Product Impact in the Consumer Finance Industry

Corporate Sustainability: A Strategy?

Chief Sustainability Officers: Who Are They and What Do They Do?

Who Pays for White-Collar Crime?

Investors as Stewards of the Commons?

The Impact of Corporate Sustainability on Organizational Process and Performance

The Impact of Corporate Social Responsibility on Investment Recommendations

Short-Termism, Investor Clientele, and Firm Risk

Don’t Get Buried in Customer Data—Use It