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  • All HBS Web  (62)
    • News  (14)
    • Research  (43)
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    • News  (14)
    • Research  (43)
  • Faculty Publications  (21)
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  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer turnaround times, Professor Earl Sasser produced the Benihana case in... View Details
Keywords: by Garry Emmons
  • 2008
  • Book

Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professors Jim Heskett and W. Earl Sasser and coauthor Joe Wheeler.... View Details
Keywords: by Sean Silverthorne
  • May 2008
  • Case

Thomas Green: Power, Office Politics and a Career in Crisis

By: W. Earl Sasser Jr. and Heather Beckham
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details
Keywords: Superior & Subordinate; Performance Management; Personal Strategy & Style; Management Style; Conflict Management; Communication; Rank and Position; Personal Characteristics; Power and Influence
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Sasser, W. Earl, Jr., and Heather Beckham. "Thomas Green: Power, Office Politics and a Career in Crisis." Harvard Business School Brief Case 082-095, May 2008.
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Profit Chain to Work for Unbeatable Competitive Advantage Authors:James L. Heskett, W. Earl Sasser Jr., and Joe Wheeler Publication:Harvard... View Details
Keywords: Martha Lagace
  • April 2010 (Revised January 2013)
  • Case

Southwest Airlines: In a Different World

By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
  • December 1980 (Revised February 1998)
  • Case

McDonald's Corp. (Condensed)

By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details
Keywords: Service Operations; Competition; Food and Beverage Industry
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Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)
  • December 1980 (Revised February 1998)
  • Case

Burger King Corp.

By: W. Earl Sasser and David C. Rikert
Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details
Keywords: Food; System; Operations; Retail Industry; Food and Beverage Industry; United States
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Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)
  • March 1987 (Revised October 1993)
  • Case

Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

By: W. Earl Sasser
In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Service Industry; Boston
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Sasser, W. Earl. "Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program." Harvard Business School Case 687-063, March 1987. (Revised October 1993.)
  • 2008
  • Case

Thomas Green:Power, Office Politics and a Career in Crisis

By: W. Earl Sasser
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details
Keywords: Relationships; Personal Development and Career; Conflict and Resolution; Failure; Accounting; Creativity
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Sasser, W. Earl. "Thomas Green:Power, Office Politics and a Career in Crisis." Watertown, MA: Harvard Business Publishing Case, 2008. (Brief Case.)
  • March–April 1994
  • Article

Putting the Service-Profit Chain to Work

By: J. L. Heskett, T. O. Jones, G. W. Loveman, W. Earl Sasser and L. A. Schlesinger
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Heskett, J. L., T. O. Jones, G. W. Loveman, W. Earl Sasser, and L. A. Schlesinger. "Putting the Service-Profit Chain to Work." Harvard Business Review 72, no. 2 (March–April 1994): 164–174.
  • November 2015 (Revised February 2016)
  • Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (A)." Harvard Business School Case 316-093, November 2015. (Revised February 2016.)
  • September 1997 (Revised October 1997)
  • Case

Information at the World Bank: In Search of a Technology Solution (B)

By: W. Earl Sasser and Josep Valor
Acting on his vision to make the World Bank a knowledge institution, bank President Wolfensohn announces the creation of an Information and Knowledge Management Council and an Information Solutions Group, headed by a newly nominated CEO, Mohamed Muhsin. This case... View Details
Keywords: Organizational Change and Adaptation; Information Technology; Knowledge Management; Management Teams; Information Management; Banks and Banking; Banking Industry
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Sasser, W. Earl, and Josep Valor. "Information at the World Bank: In Search of a Technology Solution (B)." Harvard Business School Case 898-054, September 1997. (Revised October 1997.)
  • November 2015 (Revised February 2016)
  • Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)
  • June 2008
  • Case

Rackspace Hosting in Late 2000

By: James L. Heskett and W. Earl Sasser
The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video... View Details
Keywords: Customer Focus and Relationships; Finance; Management Teams; Service Operations; Customer Ownership; Strategy
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Heskett, James L., and W. Earl Sasser. "Rackspace Hosting in Late 2000." Harvard Business School Case 808-166, June 2008.
  • 2015
  • Book

What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms

By: James L. Heskett, W. Earl Sasser and Leonard A. Schlesinger
Based on decades of collective field experiences, the authors present anecdotal evidence in support of eight things that great service leaders know and do. Great service leaders know that (1) leading a breakthrough service is different, and they take steps to ensure... View Details
Keywords: Management; Leadership; Service Operations; Service Delivery
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Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger. What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms. Oakland, CA: Berrett-Koehler Publishers, 2015.
  • 2003
  • Book

The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees

By: James L. Heskett, W. Earl Sasser Jr. and Leonard A. Schlesinger
Keywords: Value; Profit; Employees; Customers
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Heskett, James L., W. Earl Sasser Jr., and Leonard A. Schlesinger. The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees. New York: Free Press, 2003.
  • 1993
  • Other Teaching and Training Material

People, Service, Success: The Service Profit Link

By: Leonard A. Schlesinger, James Heskett and W. Earl Sasser
Citation
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Schlesinger, Leonard A., James Heskett, and W. Earl Sasser. "People, Service, Success: The Service Profit Link." Harvard Business Publishing, 1993. Video. (Volume 1 - The Service Profit Link, Volume 2 - Mobilizing People for Breakthrough Service, Volume 3 - The Lifetime Value of Customers, Volume 4 - Listening to Customers, Volume 5 - Saving Customers with Service Recovery.)
  • 07 Jul 2010
  • First Look

First Look: July 7

compensation limitations. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/310057-PDF-ENG Southwest Airlines: In a Different World James L. Heskett and W. Earl... View Details
Keywords: Martha Lagace
  • June 2010
  • Teaching Note

Southwest Airlines: In a Different World (TN)

By: James L. Heskett and W. Earl Sasser
Teaching Note for 910419. View Details
Keywords: Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)
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Heskett, James L., and W. Earl Sasser. "Southwest Airlines: In a Different World (TN)." Harvard Business School Teaching Note 910-426, June 2010.
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