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- All HBS Web
(541)
- People (1)
- News (149)
- Research (282)
- Events (1)
- Multimedia (7)
- Faculty Publications (201)
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- 14 Nov 2023
- Research & Ideas
The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections
are more central are having a bigger impact—the innovation they produce is more successful in the marketplace,” Nagle says. Patents from those firms also tend to be more frequently cited by other patents.... View Details
Keywords: by Ben Rand
- July–August 2018
- Article
Learning by Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods
By: Frank Nagle
As the economy becomes more information based, firms are increasingly using crowdsourced public goods as inputs for innovation and production. Counterintuitively, some firms pay their employees to contribute to the creation of these goods, which can be used freely by... View Details
Keywords: Open Source Distribution; Applications and Software; Competitive Strategy; Learning; Competitive Advantage
Nagle, Frank. "Learning by Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods." Organization Science 29, no. 4 (July–August 2018): 569–587.
- 2016
- Article
Learning By Contributing: Gaining Competitive Advantage Through Contributing to Public Goods
By: Frank Nagle
Nagle, Frank. "Learning By Contributing: Gaining Competitive Advantage Through Contributing to Public Goods." Academy of Management Best Paper Proceedings (2016).
- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a... View Details
- 04 Feb 2002
- Research & Ideas
How To Do Business in Islamic Countries
the Challenge." He was joined by a specialist in Islamic law, Harvard Law School professor Frank E. Vogel, for the series' discussion on doing business in the Islamic world. Vogel and Hayes are also... View Details
Keywords: by Martha Lagace
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
comments below. Book Excerpt Chasing Stars By Frank V. Cespedes There is no doubt that talent matters and that sales stars exist. But an overreliance on stars from outside organizations can 27 have... View Details
Keywords: by Kristen Senz
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Cespedes explains a strategic process for hiring and managing an effective salesforce: book excerpt Build your Team: Recruitment And Selection From Aligning Strategy and Sales By Frank Cespedes Putting the... View Details
Keywords: by Carmen Nobel
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
says Harvard Business School’s Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration. “Every company has examples of people who persist in their behaviors as salespeople, and as a result they flame out as... View Details
Keywords: by Dina Gerdeman
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the... View Details
Keywords: by Michael Blanding
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
where a company seems weighted down by the bounds of its original start-up business model, a lack of experience by its founder(s), and an accelerating, expense-fueled burn rate through working capital and... View Details
Keywords: by Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes,... View Details
- January 2016
- Case
COFCO
By: David E. Bell and Natalie Kindred
In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market... View Details
Keywords: China; Consumer Products; Commodities; Commodity Trading; Grain Trade; Globalization; Internationalization; Mergers And Acquisitions; Foreign Acquisitions; COFCO; Frank Ning; Gaoning; Nidera; Noble; Competition; Branded Products; Food; Markets; Marketing; Business and Government Relations; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Policy; Trade; Goods and Commodities; Food and Beverage Industry; China
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
“Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by... View Details
- 26 Nov 2001
- Research & Ideas
Manager or Mentor? Why You Must Be Both
his teaching career at Wharton. As a newly minted twenty-nine-year-old professor there, he said, he found himself the recipient of a steady stream of practical advice from the senior faculty. Don't hang back by the blackboard when... View Details
Keywords: by Martha Lagace
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Beachwood, Ohio. In this interview the researchers discuss pricing strategy and what ingredients are necessary to convince customers that higher prices are worth the cost. Sean Silverthorne: Who would benefit by learning about your... View Details
- 16 Jan 2024
- Cold Call Podcast
How SolarWinds Responded to the 2020 SUNBURST Cyberattack
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
Keywords: by Sean Silverthorne
- Article
Book review of Contemporary Perspectives on Strategic Market Planning, by Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Allyn and Bacon, 1990.
Cespedes, Frank V. "Book review of Contemporary Perspectives on Strategic Market Planning, by Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Allyn and Bacon, 1990." Journal of Marketing 55, no. 2 (April 1991): 77–83.
- 01 May 2024
- What Do You Think?
Have You Had Enough?
(Illustration created using image generated by Midjourney, an artificial intelligence tool.) Last month, I posted a column in HBS Working Knowledge titled, “What’s Enough to Make Us Happy?” Over the last few months, I’ve been asking... View Details
Keywords: by James Heskett