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- All HBS Web (29)
- Faculty Publications (8)
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- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- 01 Dec 2012
- News
Alumni Book Briefs
losing their humanity. All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World by John A. Quelch (DBA 1977) and... View Details
- Web
Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
by John B. Shoven and David A. Wise. Chicago, Ill.:University of Chicago Press, 1987. Merton, Robert C. , Zvi Bodie, and View Details
- 28 Aug 2012
- First Look
First Look: August 28
case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
Business School Case 912-408 The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. Purchase this case:http://hbr.org/search/912408-PDF-ENG The Agnellis and Fiat: Family Business Governance in... View Details
Keywords: Sean Silverthorne
- 01 Jun 2012
- News
Alumni Book Briefs
creating a good narrative in selling effectively. Just Start: Take Action, Embrace Uncertainty, Create the Future by Leonard A. Schlesinger (DBA 1979) and Charles F. Kiefer, with Paul View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
Alumni Books Gretel II Disqualified: The Untold Inside Story of a Famous America's Cup Incident by B. Devereux Barker III (PMD 23, 1972) and John N. Fiske Jr. (CreateSpace... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
experimentation rule the day. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business by John A. Quelch (Oxford... View Details
- Web
Print View - Course Catalog
Quarter Credits Real Estate Investing Finance Dwight Angelini , W. Matt Kelly Spring 2026 Q3 1.5 Real Estate Private Equity Finance, Entrepreneurial Management Nori Gerardo Lietz Spring 2026 Q3Q4 3.0 Real Property Finance John Macomber ,... View Details