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  • All HBS Web  (276)
    • News  (24)
    • Research  (230)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (17)

Show Results For

  • All HBS Web  (276)
    • News  (24)
    • Research  (230)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (17)
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  • 01 Aug 2016
  • Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

Retail executives aren’t always giving stockholders the straight scoop about the financial standing of their companies in comments around earnings announcements—and some may be providing misleading information, potentially for their own benefit. That’s the upshot of... View Details
Keywords: by Dina Gerdeman; Financial Services
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

heavy-handed we had to be." John puts it another way: "Cost transparency doesn't fall apart until we say, 'Hey guys, we're ripping you off.'" Meanwhile In The Real World The researchers took the academic experiments into the real world by... View Details
Keywords: by Dina Gerdeman; Retail
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

deeply hit by pandemic and seismic culture shifts, it’s important to recognize that many of the Japanese companies in the Tohoku region continue to operate today, despite facing serious financial setbacks from the disaster. How did these... View Details
Keywords: by Dina Gerdeman
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

like any other. By contrast, each NFT is unique, just like in a litter of puppies. This makes them non-fungible—you generally wouldn’t trade your puppy for another one! (The word token in context basically just means a digital object that... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard Business School.... View Details
Keywords: by Dina Gerdeman
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

my god,” replied the lawyer, finally noticing the bloody left shoulder where his arm once was. “Where's my Rolex?!” Do you think your friends would find that joke amusing—well, maybe those who aren’t lawyers? A research team led by... View Details
Keywords: by Dina Gerdeman
  • 11 Sep 2017
  • Research & Ideas

Why Employers Favor Men

men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard... View Details
Keywords: by Dina Gerdeman
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

highest scores. Advice-seekers Make Mistakes People who seek advice make a variety of mistakes, including: Choosing the wrong advisers, particularly by turning only to those with like-minded ideas, rather than seeking out people who will... View Details
Keywords: by Dina Gerdeman
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

PeopleImages Convicted stockbroker Bernie Madoff knew exactly what he was doing when he stole billions from clients, yet the financial advisor didn’t pull off the biggest Ponzi scheme in the United States by himself. He had the help of... View Details
Keywords: by Dina Gerdeman
  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

With more people working remotely right now, many of us have experienced a videoconference interrupted by barking dogs or hungry kids demanding snacks, punctuated, perhaps, by cabinet doors slamming and ice... View Details
Keywords: by Dina Gerdeman
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
Keywords: by Dina Gerdeman; Publishing
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
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