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Show Results For
- All HBS Web
(264)
- News (24)
- Research (238)
- Events (1)
- Multimedia (2)
- Faculty Publications (17)
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
including cell phones and robots, are bound to once again fundamentally reshape notions about our relationships. Dina Gerdeman: Can you explain how the plow is responsible for creating monogamy and marriage as we know it today? Debora... View Details
Keywords: by Dina Gerdeman
- 11 Sep 2017
- Research & Ideas
Why Employers Favor Men
men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard... View Details
Keywords: by Dina Gerdeman
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
and are highly work-engaged. All of this suggests a multi-pronged solution to contagious presenteeism: Remove financial incentives for it by providing paid sick leave, audit work designs for features that evoke undue pressure for... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
- 23 Jan 2015
- News
Uncle Sam Is Coming After Your Savings
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
What Chung and Zhang discovered was personal selling—the ground war—had a stronger effect on partisan voters, but a candidate's own advertising was better received by nonpartisans. Barack Obama's ground campaign made the difference in the... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
Black Experience, co-edited by Mayo, University of Virginia Professor Laura Morgan Roberts, who is a visiting scholar at HBS, and David A. Thomas, president of Morehouse College and a former professor at HBS. “These African American... View Details
Keywords: by Dina Gerdeman
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
has,” says Harvard Business School Assistant Professor Zoe B. Cullen, who coauthored the paper with Ricardo Perez-Truglia of the University of California, Anderson. Some companies have taken steps to break down barriers for women in the workplace—for instance, View Details
Keywords: by Dina Gerdeman
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
the partners worried the high turnover was damaging the firm’s competitive edge, according to research by Robin Ely, the Diane Doerge Wilson Professor of Business Administration at Harvard Business School, who studies race and gender... View Details
Keywords: by Dina Gerdeman