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Publications

Publications

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  • All HBS Web  (264)
    • News  (24)
    • Research  (238)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (17)

Show Results For

  • All HBS Web  (264)
    • News  (24)
    • Research  (238)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (17)
← Page 2 of 264 Results →
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
  • 17 May 2017
  • Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

including cell phones and robots, are bound to once again fundamentally reshape notions about our relationships. Dina Gerdeman: Can you explain how the plow is responsible for creating monogamy and marriage as we know it today? Debora... View Details
Keywords: by Dina Gerdeman
  • 11 Sep 2017
  • Research & Ideas

Why Employers Favor Men

men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard... View Details
Keywords: by Dina Gerdeman
  • 13 Aug 2020
  • Research & Ideas

6 Ways to Support COVID-Weary Employees

and are highly work-engaged. All of this suggests a multi-pronged solution to contagious presenteeism: Remove financial incentives for it by providing paid sick leave, audit work designs for features that evoke undue pressure for... View Details
Keywords: by Dina Gerdeman
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
  • 23 Jan 2015
  • News

Uncle Sam Is Coming After Your Savings

  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

What Chung and Zhang discovered was personal selling—the ground war—had a stronger effect on partisan voters, but a candidate's own advertising was better received by nonpartisans. Barack Obama's ground campaign made the difference in the... View Details
Keywords: by Dina Gerdeman
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy... View Details
Keywords: by Dina Gerdeman; Health
  • 17 Oct 2016
  • HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 30 Sep 2019
  • Book

6 Steps to Building a Better Workplace for Black Employees

Black Experience, co-edited by Mayo, University of Virginia Professor Laura Morgan Roberts, who is a visiting scholar at HBS, and David A. Thomas, president of Morehouse College and a former professor at HBS. “These African American... View Details
Keywords: by Dina Gerdeman
  • 04 Mar 2020
  • Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

has,” says Harvard Business School Assistant Professor Zoe B. Cullen, who coauthored the paper with Ricardo Perez-Truglia of the University of California, Anderson. Some companies have taken steps to break down barriers for women in the workplace—for instance, View Details
Keywords: by Dina Gerdeman
  • 10 May 2021
  • Research & Ideas

Who Has Potential? For Many White Men, It’s Often Other White Men

the partners worried the high turnover was damaging the firm’s competitive edge, according to research by Robin Ely, the Diane Doerge Wilson Professor of Business Administration at Harvard Business School, who studies race and gender... View Details
Keywords: by Dina Gerdeman
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