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- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
rituals are one underutilized tool for enhancing people's emotional experiences," Norton says. "And our research shows that when people do spend money on rituals, especially with their partners, they consider it both money and time well-spent." View Details
Keywords: by Dina Gerdeman
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
that bring more women into the social fold. That would give all workers an equal shot at the informal face time that can impact their careers. “Just being aware of this issue is step one for both employees and organizations,” Cullen says. About the Author View Details
Keywords: by Dina Gerdeman
- 03 May 2017
- Book
The Clear Connection Between Slavery and American Capitalism
Keywords: by Dina Gerdeman
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
the pandemic. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: Nikola Stojadinovic ] Related Reading Fighting the COVID Blues: Advice from Business... View Details
Keywords: by Dina Gerdeman
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
What Chung and Zhang discovered was personal selling—the ground war—had a stronger effect on partisan voters, but a candidate's own advertising was better received by nonpartisans. Barack Obama's ground campaign made the difference in the... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
and we want to ensure that some of our most talented young people are inspired to build careers in the fields of science and technology. We need science quite desperately right now—and we need to steer it toward the world’s most urgent concerns. About the Author View Details
Keywords: by Dina Gerdeman
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
strategies to give it headwinds and tailwinds,” she says. “That’s when you’re unstoppable.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. HBS Digital Media... View Details
Keywords: by Dina Gerdeman
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: PeopleImages] Does reflection help you? Share your insights below. Book Excerpt Mosaic Reflection By Joseph Badaracco The... View Details
Keywords: by Dina Gerdeman
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
our work, especially during the current global health crisis. Just because we’ve been doing things a certain way for a long time doesn’t mean we should keep doing it.” About the author Dina Gerdeman is a... View Details
Keywords: by Dina Gerdeman
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
self-match? The research team found self-matching can work to a company’s advantage in three ways: Retailers can raise online prices. While prices online tend to be cheaper, a retailer that self-matches can raise the online price of a product to offset the loss the... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
can truly build advantage in this new world. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: ipopba] Book Excerpt Putting AI at the Core View Details
Keywords: by Dina Gerdeman