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- All HBS Web (262)
- Faculty Publications (10)
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
CSOs are of critical importance in successful sustainability efforts, but ironically become less central as sustainability efforts blossom. Although often linked with environmental issues such as water and energy use, a growing number of companies are taking... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related... View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
Employees should think about work on the way to work by mentally mapping out a plan for their day. By using the travel time as an opportunity to get into the work mindset, employees are giving themselves a... View Details
Keywords: by Dina Gerdeman
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
street-to-prison cycle that had ravaged his youth. He had passed a high school equivalency test and had earned a college degree, and by that point could envision a bright future as a budding accountant at Arthur Andersen, the firm he... View Details
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
unsettling images of a fatty stomach, a needle in a midriff, and rotting teeth. The researchers gauged the effectiveness of each type of label over two weeks by tracking the amounts and types of beverages purchased, and comparing those... View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details
Keywords: by Dina Gerdeman
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often falls View Details
Keywords: by Dina Gerdeman
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
successively by John Sculley, who was kicked out in 1993, Michael Spindler, fired in 1996, and Gil Amelio, a member of the board who took over from Spindler and was fired five hundred days later, the company was failing. Without going... View Details
Keywords: by Dina Gerdeman
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
Arthur Brooks: Spirituality and philosophy This March, I returned from my fifth trip to Dharamshala, India, to work with His Holiness the 14th Dalai Lama. We held a conference on how leadership and happiness principles are entwined. Inspired View Details
Keywords: by Dina Gerdeman
- 13 Mar 2019
- Research & Ideas
Ignore This Advice at Your Own Peril
repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
make us question our often knee-jerk assumptions about what motivates other people’s choices. “If we see someone make a choice and we think we immediately know why,” she says, “we ought to take a moment to stop and question whether our assumptions are true.” About the... View Details
Keywords: by Dina Gerdeman
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: iStockphoto/sharrocks] Related Reading How Thinking Like a Startup Helps Governments Solve More Problems Transitions of... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
can’t just jump on the bandwagon. They would have to do the hard work of culture change themselves.” About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image:... View Details
Keywords: by Dina Gerdeman
- 11 Sep 2017
- Research & Ideas
Why Employers Favor Men
men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard... View Details
Keywords: by Dina Gerdeman