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- All HBS Web (260)
- Faculty Publications (9)
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
the pandemic. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: Nikola Stojadinovic ] Related Reading Fighting the COVID Blues: Advice from Business... View Details
Keywords: by Dina Gerdeman
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
What Chung and Zhang discovered was personal selling—the ground war—had a stronger effect on partisan voters, but a candidate's own advertising was better received by nonpartisans. Barack Obama's ground campaign made the difference in the... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related... View Details
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
that bring more women into the social fold. That would give all workers an equal shot at the informal face time that can impact their careers. “Just being aware of this issue is step one for both employees and organizations,” Cullen says. About the Author View Details
Keywords: by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
can’t just jump on the bandwagon. They would have to do the hard work of culture change themselves.” About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image:... View Details
Keywords: by Dina Gerdeman
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy by Michael Beer. Copyright 2020 Harvard Business School Publishing Corporation. All rights reserved. About the Author View Details
Keywords: by Dina Gerdeman
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
a manager. And then they’ll need to decide whether to embrace the job at all.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Photo credit: myella] What does... View Details
Keywords: by Dina Gerdeman
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
strategies to give it headwinds and tailwinds,” she says. “That’s when you’re unstoppable.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. HBS Digital Media... View Details
Keywords: by Dina Gerdeman
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
enrolled at centers with biometric monitoring are 25% less likely to interrupt their treatment than those at regular centers—an improvement driven by increased attendance and efforts by health workers and... View Details
Keywords: Dina Gerdeman
- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: PeopleImages] Does reflection help you? Share your insights below. Book Excerpt Mosaic Reflection By Joseph Badaracco The... View Details
Keywords: by Dina Gerdeman
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
disease, so they're refraining from adopting these rules," Pons says. "So we may need to work on some stereotypes. We may need to show men that wearing a mask is not unmanly, and it's something that is necessary to protect themselves and others." About the author View Details