Publications

2005
Class Lecture

Resources and Corporate Strategy

Keywords: Corporate Strategy

March 2004 (Revised September 2005)
Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler

Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details

Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States

March 2003
Article

The Board's Missing Link

By: Cynthia A. Montgomery and Rhonda Kaufman

Keywords: Governance

October 2002 (Revised May 2003)
Case

Vivendi (B): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and Rhonda Kaufman

Supplements the (A) case. View Details

Keywords: Media and Broadcasting Industry; Telecommunications Industry; France

August 8, 2002
Article

Put Directors on the Record

By: Cynthia A. Montgomery and Rhonda Kaufman

Keywords: Management

July 2001
Teaching Note

Newell Company: Corporate Strategy TN

Teaching Note for (9-799-139). A rewritten version of an earlier teaching note. View Details

Keywords: Corporate Strategy; Strategy; Diversification; Strategic Planning; Acquisition; Business Conglomerates; Horizontal Integration; Growth and Development Strategy; Business Strategy; Mergers and Acquisitions; Retail Industry

June 2001 (Revised September 2007)
Teaching Note

Tyco International TN

By: Cynthia A. Montgomery and Elizabeth Gordon

Teaching Note for (9-798-061). View Details

Keywords: Manufacturing Industry; United States

July 1999 (Revised May 2003)
Teaching Note

Vivendi: Revitalizing a French Conglomerate (A) & (B) TN

By: Cynthia A. Montgomery and Elizabeth Gordon

Teaching Note for (9-799-019) and (9-703-418). View Details

Keywords: Business Conglomerates; France

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

December 1998 (Revised May 2003)
Case

Vivendi (A): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and John M. Turner

Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details

Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Telecommunications Industry; France

May–June 1998
Article

Creating Corporate Advantage

By: David J. Collis and Cynthia A. Montgomery

Keywords: Competitive Advantage

February 1996 (Revised June 1996)
Teaching Note

General Mills Board and Strategic Planning and Lukens Inc., The: The Melters' Committee (A) & (B) TN

By: Jay W. Lorsch, Cynthia A. Montgomery and Lisa J. Chadderdon

Teaching Note for (9-491-117), (9-493-070), and (9-493-071). View Details

Keywords: Strategic Planning; Governing and Advisory Boards; Joint Ventures; Sales; Strategy; Managerial Roles; Steel Industry

January 1996 (Revised May 1996)
Teaching Note

Berkshire Partners TN

By: Cynthia A. Montgomery and David J. Collis

Teaching Note for (9-391-091). View Details

January 1996
Teaching Note

Masco Corporation (A) & (B) TN

By: Cynthia A. Montgomery and Michael E. Porter

Teaching Note for (9-389-186) and (9-389-187). View Details

Keywords: Consumer Products Industry

December 1995 (Revised July 1996)
Teaching Note

Banc One Corporation, 1989 TN

Teaching Note for (9-390-029). View Details

Keywords: Banking Industry; United States

1995
Chapter

Of Diamonds and Rust: A New Look at Resources

January 1994 (Revised February 2001)
Case

PepsiCo's Restaurants

In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details

Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry

February 1992
Background Note

Resources: The Essence of Corporate Advantage

Introduces the idea that a firm's resources are at the heart of corporate advantage. Identifies six characteristics of a resource that together describe its potential for creating value for the firm. View Details

Keywords: Resource Allocation; Competitive Advantage; Value Creation

August 1991 (Revised December 1994)
Supplement

Marks and Spencer Ltd. (C)

Describes post-acquisition activity in Brooks Brothers and Kings Supermarkets from 1988 to 1991. View Details

Keywords: Mergers and Acquisitions; Retail Industry; Food and Beverage Industry