by Christopher A. Bartlett - Publications - Faculty & Research

27 Apr 2010
First Look

First Look: April 27

PublicationsRethinking the MBA: Business Education at a Crossroads Authors:Srikant M. Datar, David A. Garvin, and Patrick Cullen Publication:Harvard Business Press, 2010 Abstract : "Business Schools Face Test of Faith."... View Details

Keywords: Martha Lagace

April 2000
Supplement

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett

Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details

Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Food and Beverage Industry

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21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

It's the E=MC2 of customer loyalty. Deeply satisfied employee = deeply satisfied customer = lifelong profit. Harvard Business School professor emeritus Jim Heskett and professor Earl Sasser have pursued this seemingly simple equation in books including Service... View Details

Keywords: by Sean Silverthorne

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

what extent does the job make the person rather than vice-versa? Can it be predicted? If so, what does this mean for management recruiting and development in the future? What do you think? References: Joshua M. Ackerman, Christopher C.... View Details

Keywords: by James Heskett

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

your actions and misconduct to students? The recorded answer offers sobering lessons for anyone with business ambitions. What’s a Boss Worth? Quite a lot, it turns out. Good bosses can have a multiplier effect that ups everyone’s game, according to research View Details

Keywords: by Carmen Nobel

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details

Keywords: by Dina Gerdeman

19 Jul 2011
First Look

First Look: July 19

claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies... View Details

Keywords: Sean Silverthorne

17 May 2016
First Look

May 17, 2016

2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with corporate behavior has come under... View Details

Keywords: Sean Silverthorne

13 Oct 2010
First Look

First Look: October 13, 2010

PublicationsBuy-In: Saving Your Good Idea from Getting Shot Down Authors:John P. Kotter and Lorne A. Whitehead Publication:Harvard Business Press, 2010 Abstract You've got a good idea. You know it could make a crucial difference for... View Details

Keywords: Sean Silverthorne

24 Jun 2008
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First Look: June 24, 2008

Competitive Positioning Through New Product Development Author: Elie Ofek Publication: Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49-85.... View Details

Keywords: Martha Lagace

07 Jun 2011
First Look

First Look: June 7

PublicationsTransnational Management: Text, Cases and Readings in Cross-Border Management Authors:Christopher A. Bartlett and Paul W. Beamish Publication:Irwin/McGraw-Hill, 2011 Abstract Transnational... View Details

Keywords: Sean Silverthorne

09 Feb 2016
First Look

February 9, 2016

entrepreneurship in organizational sectors. Prior research suggests that firm foundings are driven by collective patterns of activity—that is, by patterns of prior foundings—including support from related... View Details

Keywords: Sean Silverthorne

04 Dec 2012
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First Look: December 4

PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details

Keywords: Carmen Nobel

May 2006 (Revised November 2006)
Case

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman

Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the... View Details

Keywords: Developing Countries and Economies; Moral Sensibility; Policy; Employment; Contracts; Supply Chain Management; Organizational Culture; Natural Environment; Non-Governmental Organizations; Social Issues

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25 Oct 2011
First Look

First Look: October 25

Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios Authors:Kenneth A. Froot, J. Arabadjis, S. Cates, and S. Lawrence Publication:Journal of Portfolio Management (forthcoming) Abstract... View Details

Keywords: Sean Silverthorne

02 Feb 2016
First Look

February 2, 2016

Abstract—Seven experiments explore people's decisions to share or withhold personal information and the wisdom of such decisions. When people choose not to reveal information—to be "hiders"—they are judged negatively by others... View Details

Keywords: Sean Silverthorne

13 Sep 2011
First Look

First Look: September 13

PublicationsHigher Ambition: How Great Leaders Create Economic and Social Value Authors:Michael Beer, Russel A. Eisenstat, Nathaniel Foote, Tobias Fredberg, and Flemming Norrgren Publication:Harvard Business Press, 2011 Abstract... View Details

Keywords: Sean Silverthorne

07 Feb 2012
First Look

First Look: February 7

Products in China for China Vicki L. Sato, Christoph Jaeker, and Kareem RedaHarvard Business School Case 612-032 Sym-Bio, an entrepreneurial Chinese diagnostic company with a product line in infectious disease testing, has agreed to be... View Details

Keywords: Sean Silverthorne

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

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May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details