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- All HBS Web (443)
- Faculty Publications (20)
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- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details
Keywords: by Carmen Nobel
- 05 Nov 2012
- Research & Ideas
What Wall Street Doesn’t Understand About International Trade
Making the best international trading decisions may be as easy as taking a stroll around the local neighborhood. A recent research paper states that it's possible to predict whether a US firm will trade with any given country View Details
Keywords: by Carmen Nobel
- 23 Sep 2015
- Research & Ideas
Men Want Powerful Jobs More Than Women Do
Desirable. “Even in the most progressive, gender-balanced households, on average, women seem to think about a greater diversity of pursuits” While you let that provocative title sink in, it’s worth noting that the research was conducted View Details
Keywords: by Carmen Nobel
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
South Africa; and M-PESA, an initiative launched by the mobile network operator Safaricom (in conjunction with Vodafone) to offer a new type of financial service to the poor residents of Kenya. Ultimately,... View Details
- 24 Feb 2016
- Research & Ideas
Why It's Best to Take Tests Early in the Day
the job.” Note to managers: “We would be interested in finding organizations that are willing to experiment with practices that may recharge employees,” says Gino. “We would love to collaborate with them and... View Details
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
was a member of the firm's executive committee. The regulatory structure did not keep pace with two decades of deregulation on Wall Street, Rose explained. Deregulation led to intense competitive pressures to which firms responded View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
"Yo Taylor, I'm really happy for you, and I'mma let you finish, but [fellow nominee] Beyoncé had one of the best videos of all time." Millions of viewers were turned off by his impulsive bullying,... View Details
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
brand of colorful Swatch watches. A portmanteau of "second watch," Swatch essentially introduced the idea of an inexpensive quartz watch as a fashion accessory. The strategy was wildly successful, with sales exceeding 50 million... View Details
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details
Keywords: by Carmen Nobel
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- 04 Jul 2011
- Research & Ideas
Making the Case for Consumer-Driven Health Care
While some consider it President Obama's greatest accomplishment, the Patient Protection and Affordable Care Act also has been the target of constant scrutiny and scorn since it was signed into law last year. Just last week, several news outlets reported a glitch in... View Details
- 15 Nov 2017
- Research & Ideas
How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender
their quest for revenue generation. It can also be risky and difficult to finance a hybrid: Venture capitalists may be turned off by the idea of funding an organization preoccupied with its social mission,... View Details
Keywords: by Carmen Nobel
- 17 Jan 2011
- Research & Ideas
Being the Boss
now-classic book is popular not just among newbies but also among leaders with decades of experience. “Unless you manage the context in which your team resides, there's no way that your team can be successful.” "I've always been... View Details
Keywords: by Carmen Nobel
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
Affects Our Behavior. It turns out that working on a relatively large machine (like a desktop computer) causes users to act more assertively than working on a small one (like an iPad). “We wanted to study how interacting with a device... View Details
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research reveals that people are... View Details
Keywords: by Carmen Nobel
- 12 Jul 2017
- Book
What Jane Austen and Mel Brooks Can Teach Us About Finance
Keywords: by Carmen Nobel
- 23 Feb 2015
- Research & Ideas
How to Break the Expert’s Curse
Recall In one experiment, Zhang hired 169 college undergrads to keep daily diaries of their summer internships, with the understanding that Zhang would hold on to the diaries in a "time capsule" to be opened at a later date. The interns... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today.” Cellophane gets an entire chapter in Hisano’s book. As she explains in the paper, cellophane packaging let food vendors manipulate the appearance of foods View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
would not stay here at any price" to "This is an extremely nice apartment; I would stay here even if it were a lot more expensive than a nice hotel room." With these ratings, the researchers controlled for apartment/room quality as seen... View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
initiate the contact with the program by asking for an enrollment sheet, but then would go on to request an additional sheet for the other spouse to enroll." Seeking to help donation programs improve... View Details