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  • 19 Nov 2013
  • First Look

First Look: November 19

paper analyzes the effect of a woman's electoral victory on women's subsequent political participation. Using the regression discontinuity afforded by close elections between women and men in India's state elections, we find that a woman... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

clear instructions about what they can do, and designing transparency into why their partnership will make a positive difference for everyone involved, business leaders can improve interactions among their customers and employees, and help us all achieve better things... View Details
Keywords: by Dina Gerdeman
  • 19 Aug 2013
  • Research & Ideas

Studying How Income Inequality Shapes Behavior

avoid tumbling down any further. They call the behavior "last-place aversion." To test this theory in the lab, the pair teamed up with HBS Assistant Professor Ryan W. View Details
Keywords: by Michael Blanding
  • Web

Technology & Operations Management - Doctoral

Balakrishnan, 2024 University of Texas at Dallas, Naveen Jindal School of Management, Operations Management Area Advisors: Kris Johnson Ferreira (Chair), Ryan W. Buell , and... View Details
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

is economically important, is associated with lower ROA, and can be explained by compensation consultants' tendencies and firms' governance weaknesses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51919 Lifting... View Details
Keywords: Dina Gerdeman
  • Web

Marketing - Doctoral

Leslie K. John , Ryan W. Buell , Rebecca Ratner , and John T. Gourville Serena Hagerty, 2022 University of Virginia, Darden School of Business Advisors: Michael I. Norton... View Details
  • Web

Placement - Doctoral

Advisors: Michael I. Norton (Chair), Leslie K. John , Ryan W. Buell , Rebecca Ratner , and John T. Gourville 2020 Dafna Goor Marketing, 2020 Placement: London Business School... View Details
  • Web

Faculty & Research

Management Science 71, no. 2 (February 2025): 1335-1355. Improving Customer Compatibility with Tradeoff Transparency By: Ryan W. Buell and MoonSoo Choi Through a large-scale... View Details
  • October 2014 (Revised January 2016)
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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  • July 2023 (Revised April 2025)
  • Case

'Bugs' Burger Bug Killers

By: Ryan W. Buell and William Fulmer
In the height of its success, Bugs Burger Bug Killers (BBBK; Burger has a soft 'g' - it rhymes with merger) was the largest independent extermination company in America, growing at more than 20% per year. BBBK built its business on the promise of pest eradication,... View Details
Keywords: Mission and Purpose; Business Growth and Maturation; Business Model; Service Industry
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  • September 2020 (Revised February 2021)
  • Case

Zameer Kassam Fine Jewelry: Engaging Clients

By: Ryan W. Buell and Amy Klopfenstein
Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details
Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry
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  • March–April 2019
  • Article

Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees

By: Ryan W. Buell
Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the... View Details
Keywords: Operational Transparency; Customers; Services; Operations; Customer Focus and Relationships; Employees; Customer Satisfaction; Behavior; Service Industry
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  • September 2011
  • Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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  • Web

Impact Stories - Impact Stories

2020); Ryan W. Buell (C. D. Spangler Professor of Business Administration); By: Margie Kelley Load More Initiatives focus on societal challenges that are too complex for any... View Details
  • Web

Students on the Job Market - Doctoral

FCs, which can reduce the effective coverage area size over time. We discuss the broader implications of these findings for other settings where customer location influences service quality, a scenario that is increasingly prevalent. Faculty Advisor(s): Antonio Moreno... View Details
  • Web

Student Research - Doctoral

we... 2025 Working Paper The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing By: Paige Tsai and Ryan W. Buell Problem definition: Amidst... View Details
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

: Nominated in 2012 by the Strategic Management Society (SMS) for Best Conference Paper at the SMS 32nd Annual International Conference for “Competition and Illicit Quality” (Bennett, Pierce, Snyder, Toffel, HBS Working Paper No. 12–071,... View Details
  • Article

Elevate Employees, Don't Eliminate Them

By: Ryan W. Buell
The last major global shock—the 2008 recession—led to what economists call a “jobless recovery” as companies found they could get by with fewer employees. But post-pandemic, the author writes, managers should focus on changing employees’ roles instead. He has five key... View Details
Keywords: Employee Relationship Management; Customer Relationship Management; Interpersonal Communication; Value Creation
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  • 22 Sep 2023
  • News

Skydeck Voices: The Most Important Person I Met at HBS

Photo provided by Harvard University Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Who was the most important person you met at HBS? And why? This is Dan Morrell, host of Skydeck, and when my colleagues set up on Spangler Lawn during Spring Reunions... View Details