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  • 13 Feb 2012
  • Research & Ideas

The Case Against Racial Colorblindness

"It's so appealing on the surface to think that the best way to approach race is to pretend that it doesn't exist," says behavioral psychologist Michael I. Norton, an associate professor at Harvard Business... View Details
Keywords: by Carmen Nobel
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

Relationship Rituals” by Ximena Garcia-Rada, Ovul Sezer, and Michael I. Norton The researchers' study focused on couples, but rituals are used in... View Details
Keywords: by Dina Gerdeman
  • 24 Oct 2014
  • Working Paper Summaries

Individual Experience of Positive and Negative Growth Is Asymmetric: Global Evidence from Subjective Well-being Data

Keywords: by Jan-Emmanuel De Neve, George W. Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos & Michael I. Norton
  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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  • 02 Jun 2008
  • Research & Ideas

Spending on Happiness

Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the insight into the secret of happiness View Details
Keywords: by Sarah Jane Gilbert
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

I. Norton and Kate Barasz, conducted an experiment asking participants to decide between two different dating partners based on their online profiles. Each profile contained answers to intimate and... View Details
Keywords: by Michael Blanding
  • Article

Unexpected Benefits of Deciding by Mind Wandering

By: Colleen Giblin, Carey K. Morewedge and Michael I. Norton
The mind wanders, even when people are attempting to make complex decisions. We suggest that such mind wandering—allowing one's thoughts to wander until the "correct" choice comes to mind—can positively impact people's feelings about their decisions. We compare... View Details
Keywords: Decisions; Satisfaction; Decision Choices and Conditions; Cognition and Thinking
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  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar and Mark Lepper, who showed that grocery... View Details
Keywords: by Carmen Nobel
  • Article

Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety

By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer
From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people... View Details
Keywords: Behavior; Performance; Emotions
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  • Article

Handshaking Promotes Deal-Making by Signaling Cooperative Intent

By: Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton
We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes are social rituals, they are imbued with meaning beyond their physical features. We propose that during mixed-motive... View Details
Keywords: Handshake; Cooperation; Affiliation; Competition; Negotiation; Nonverbal Communication; Negotiation Participants; Behavior; Communication Intention and Meaning; Negotiation Deal
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  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research. Rather than asking borrowers to make payments toward their total balances, Harvard Business School Professor View Details
Keywords: by Kristen Senz; Financial Services
  • October 2009
  • Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

winning team). But what's the point? Behavioral scientist Michael I. Norton became interested in mourning rituals after reading Harvard University President Drew Gilpin Faust's... View Details
Keywords: by Carmen Nobel
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

research will get people to think, ‘Hey, how can I spend a little bit of money in a way that will save me time?’” Whillans co-wrote the study with Michael I. Norton, the Harold M. Brierley Professor of... View Details
Keywords: by Dina Gerdeman
  • 17 Nov 2008
  • Research & Ideas

Decoding the Artful Sidestep

instead provide distraction by answering something they would rather have been asked. And what is more, oftentimes their listeners either do not notice the verbal sleight of hand or do not mind it. New research View Details
Keywords: by Martha Lagace
  • 19 Aug 2013
  • Research & Ideas

Studying How Income Inequality Shapes Behavior

that could destabilize the economy as a whole. In another example, researchers HBS Associate Professor Michael I. Norton and Columbia Business School professor Ilyana Kuziemko... View Details
Keywords: by Michael Blanding
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Pay Ratios By: Mohan, Bhavya, Michael I. Norton, and Rohit Deshpandé Abstract— Prior research examining consumer expectations of equity and price fairness has not addressed... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

sensitive to hierarchy, and research shows that feeling low status can make people feel stressed and angry” “People are exquisitely sensitive to hierarchy, and research shows that feeling low status can make people feel stressed and angry,” says View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of... View Details
Keywords: by Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael View Details
Keywords: by Sean Silverthorne

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