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  • All HBS Web  (379)
    • News  (32)
    • Research  (326)
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  • All HBS Web  (379)
    • News  (32)
    • Research  (326)
  • Faculty Publications  (299)
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  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
Keywords: by Julia Hanna; Education; Retail
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and communication were similar to those of today," said View Details
Keywords: by Carmen Nobel; Advertising
  • 17 Nov 2015
  • First Look

November 17, 2015

April 5–6, 2013 in Cambridge, Massachusetts. In its call for the submission of theoretical and empirical papers for the symposium, the NBER noted that the global financial crisis of 2007–2008 and its aftermath have focused attention on the growing use of leverage View Details
Keywords: Sean Silverthorne
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in a 'new normal' environment.”... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • May 2009
  • Article

The Empirical Impact of Intellectual Property Rights on Innovation: Puzzles and Clues

By: Josh Lerner
Economists have long seen the patent system as a crucial lever through which policymakers affect the speed and nature of innovation in the economy. It is not surprising, then, that the profound changes which have roiled the global patent system over the past 20 years... View Details
Keywords: Economy; Policy; Innovation and Invention; Intellectual Property; Rights; Business and Government Relations
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Lerner, Josh. "The Empirical Impact of Intellectual Property Rights on Innovation: Puzzles and Clues." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 343–348. (Earlier version distributed as National Bureau of Economic Research Working Paper No. 8977.)
  • 14 Jul 2008
  • Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

infighting, and allegations of corruption. The district was by far the lowest performing in the state, and nearly half of its 125 schools failed to meet their adequate yearly progress goals in 2004 as required View Details
Keywords: by Sarah Jane Gilbert; Education
  • 07 Apr 2003
  • Research & Ideas

Three Steps for Crisis Prevention

Bazerman Failures of prioritization arise when potential threats are recognized by leaders but not deemed sufficiently serious to warrant immediate attention. Monsanto fell into this trap in late 1999 when CEO Robert View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

written by Harvard Business School faculty—along with links to the full text of those papers. Here are the five most downloaded working papers of 2018: Corporate Tax Cuts Increase Income Inequality While corporate tax cuts increase... View Details
Keywords: by Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

case has been interesting, Berg notes. Once, during an MBA class attended by Lincoln's president, a student declared that he had high regard for Lincoln but he preferred three-piece suits and executive dining halls to eating in a company... View Details
Keywords: by Garry Emmons
  • May 1988 (Revised June 2023)
  • Case

National Cranberry Cooperative, 1996

By: Roy D. Shapiro
Describes the continuous flow process used to process cranberries into juice and/or sauce. Requires student to analyze process flows to determine where the bottlenecks are and to decide how, and whether, to expand capacity. Original version written by J.G. Miller and... View Details
Keywords: Logistics; Performance Capacity; Performance Improvement; Supply Chain; Mathematical Methods; Cost vs Benefits; Production
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Shapiro, Roy D. "National Cranberry Cooperative, 1996." Harvard Business School Case 688-122, May 1988. (Revised June 2023.)
  • January 2014 (Revised August 2017)
  • Case

StepSmart Fitness

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details
Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Manufacturing Industry; Sports Industry; New England
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Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.)
  • September 1988 (Revised December 1998)
  • Case

Donner Co.

By: Roy D. Shapiro
The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details
Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry
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Shapiro, Roy D. "Donner Co." Harvard Business School Case 689-030, September 1988. (Revised December 1998.)
  • March 1984 (Revised August 1990)
  • Case

Petite Playthings, Inc.--1984 (A)

By: Benson P. Shapiro
Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details
Keywords: Crime and Corruption; Ethics; Information; Sales; Apparel and Accessories Industry
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Shapiro, Benson P. "Petite Playthings, Inc.--1984 (A)." Harvard Business School Case 584-080, March 1984. (Revised August 1990.)
  • July 1975
  • Background Note

Introduction to the Case Method

By: Benson P. Shapiro
Guidelines to aid the student in analyzing a case situation by casting himself or herself in the role of protagonist, developing criteria for alternative decisions, and generalizing to other situations. View Details
Keywords: Cases
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Shapiro, Benson P. "Introduction to the Case Method." Harvard Business School Background Note 576-031, July 1975.
  • August 1996 (Revised October 1996)
  • Case

Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson

By: Benson P. Shapiro
Goes to the heart of the sales strategy issues by asking discussion participants to: 1) develop a salesperson recruiting process, 2) choose among four resumes, and 3) develop a sales compensation approach. View Details
Keywords: Compensation and Benefits; Recruitment; Salesforce Management; Strategy
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson." Harvard Business School Case 597-023, August 1996. (Revised October 1996.)
  • December 2005 (Revised March 2010)
  • Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson
Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details
Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)
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Nohria, Nitin, Anthony Mayo, and Mark Benson. "William Levitt, Levittown and the Creation of American Suburbia." Harvard Business School Case 406-062, December 2005. (Revised March 2010.)
  • November–December 2022
  • Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
Keywords: Sales; AI and Machine Learning; Customers
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Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell? It Can, Depending on When and How You Implement It." Harvard Business Review 100, no. 6 (November–December 2022): 120–129.
  • March 1987 (Revised April 1987)
  • Background Note

Specialties vs. Commodities: The Battle for Profit Margins

By: Benson P. Shapiro
Explains the differences between commodities and specialties and defines four different types of specialty products. The analysis is customer oriented. Special attention is given to the distinctions between functions (product- ) and relationship (vendor-oriented)... View Details
Keywords: Goods and Commodities
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Shapiro, Benson P. "Specialties vs. Commodities: The Battle for Profit Margins." Harvard Business School Background Note 587-120, March 1987. (Revised April 1987.)
  • October 2008 (Revised March 2011)
  • Case

Curled Metal Inc.—Engineered Products Division

By: Benson P. Shapiro and Frank V. Cespedes
Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
Keywords: Price; Product Launch; Product Positioning; Business Strategy
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Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
  • December 2010
  • Article

Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

By: Nava Ashraf, James Berry and Jesse M. Shapiro
The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a... View Details
Keywords: Price; Product; Information; Zambia
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Ashraf, Nava, James Berry, and Jesse M. Shapiro. "Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia." American Economic Review 100, no. 5 (December 2010): 2383–2413. (Online Appendix.)
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