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- All HBS Web (287)
- Faculty Publications (257)
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- February 2018
- Case
Wiikano Orchards
By: Benson P. Shapiro and Katherine B. Hartman
Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details
Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018.
- April 2008 (Revised May 2012)
- Case
Ti-Tech (A)
By: Benson P. Shapiro, John T. Gourville and Craig E. Cline
This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
Keywords: Decision Choices and Conditions; Metals and Minerals; Order Taking and Fulfillment; Supply Chain Management; Performance Capacity; Industrial Products Industry; Manufacturing Industry
Shapiro, Benson P., John T. Gourville, and Craig E. Cline. "Ti-Tech (A)." Harvard Business School Case 508-095, April 2008. (Revised May 2012.)
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 2, Executive Meeting
Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 2, Executive Meeting." Harvard Business School Video Supplement 882-508, November 1981.
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 1, Sales Calls
Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 1, Sales Calls." Harvard Business School Video Supplement 882-507, November 1981.
- September 1996
- Supplement
Howard, Shea & Chan Asset Management (D): Sales Presentation, Video
Presents a sales presentation, allowing students and executive participants to develop a set of criteria for such a presentation and apply them to a real one. View Details
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation, Video." Harvard Business School Video Supplement 597-501, September 1996.
- September 1992 (Revised April 1993)
- Teaching Note
Fabtek (A) & (B) TN
Teaching Note for (9-592-095) and (9-592-096). View Details
- October 1991
- Supplement
Inland Steel Co. Product Policy (T): 1991 General Organization
Shapiro, Benson P. "Inland Steel Co. Product Policy (T): 1991 General Organization." Harvard Business School Supplement 592-044, October 1991.
- March 1990 (Revised April 1991)
- Case
Chase Manhattan Bank (C): The Individual Bank
Shapiro, Benson P. "Chase Manhattan Bank (C): The Individual Bank." Harvard Business School Case 590-086, March 1990. (Revised April 1991.)
- July 1989
- Supplement
Inland Steel Co. Product Policy (S): Organization of Inland Steel Co.--1989
Shapiro, Benson P. "Inland Steel Co. Product Policy (S): Organization of Inland Steel Co.--1989." Harvard Business School Supplement 590-019, July 1989.
- September 1988
- Supplement
Bella Beauty Products, Inc. (D)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (D)." Harvard Business School Supplement 589-032, September 1988.
- September 1988 (Revised April 1991)
- Case
Bella Beauty Products, Inc. (C)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (C)." Harvard Business School Case 589-030, September 1988. (Revised April 1991.)
- December 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (D), Glossary
Supplements the (A), (B), and (C) cases. A glossary of terms. View Details
Keywords: Manufacturing Industry
Shapiro, Benson P. "Hewlett-Packard: Manufacturing Productivity Division (D), Glossary." Harvard Business School Supplement 588-043, December 1987.
- January 1987 (Revised April 1988)
- Supplement
Morgan Construction Co. (B), Video Guide
Keywords: Construction Industry
Shapiro, Benson P. "Morgan Construction Co. (B), Video Guide." Harvard Business School Supplement 587-114, January 1987. (Revised April 1988.)
- January 1987 (Revised January 1989)
- Supplement
Morgan Construction Co. (B)
Keywords: Construction Industry
Shapiro, Benson P. "Morgan Construction Co. (B)." Harvard Business School Supplement 587-106, January 1987. (Revised January 1989.)
- July 1986
- Background Note
Hints for Casewriting
Helps casewriters and their supervisors to understand the basics of developing cases for classroom use. View Details
Keywords: Cases
Shapiro, Benson P. "Hints for Casewriting." Harvard Business School Background Note 587-052, July 1986.
- August 1984 (Revised April 1985)
- Teaching Note
Sedek Industries, Inc. (A)--(I), Teaching Note
- June 1984
- Supplement
Sedek Industries, Inc. (G)
Shapiro, Benson P. "Sedek Industries, Inc. (G)." Harvard Business School Supplement 584-138, June 1984.
- June 1984
- Supplement
Sedek Industries, Inc. (F)
Shapiro, Benson P. "Sedek Industries, Inc. (F)." Harvard Business School Supplement 584-137, June 1984.
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing
Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)
- April 1984 (Revised October 1994)
- Teaching Note
Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note
Teaching Note for (9-578-170), (9-578-171), (9-578-172), and (9-578-173). View Details
Keywords: Industrial Products Industry