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- All HBS Web (166)
- Faculty Publications (66)
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- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
extensive research of Russia, Ukraine, the politics of oil and gas, and sanctions. He has written case studies about the Russian government after the fall of the Soviet Union, energy politics in Europe, and modern-day Ukraine. This conversation has been edited for... View Details
- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
entrepreneurial hustle, working with a friend to turn new German helmets into “war souvenirs” by painting them to look battle-worn. The rest is business lore: He never gave up on his cartoons, working relentlessly to improve them,... View Details
- 12 Apr 2022
- Book
Racism, Colonialism, and Britain's Legacy of Violence
Empire can set before itself in this regard,” Winston Churchill declared to the 1921 Imperial Conference, “and that is there should be no barriers of race, colour, or creed which should prevent any man by merit from reaching any station... View Details
Keywords: by Avery Forman
- 13 Jul 2022
- Book
Reimagining the Economy: What Would It Take to Put People First?
presented in the excerpt below, the authors outline what a greener and fairer economy would look like. Co-edited by Battilana, the Joseph C. Wilson Professor of Business Administration at Harvard Business School and the Alan L. Gleitsman... View Details
Keywords: by Avery Forman
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
going dark, fearful of offending or of being accused of taking advantage of an unfortunate situation for corporate gain. According to estimates from a March 2020 survey of marketers conducted by the Interactive Advertising Bureau, nearly... View Details
Keywords: by Jill Avery and Richard Edelman
- 21 Jun 2012
- Working Paper Summaries
Information Technology and Boundary of the Firm: Evidence from Plant-Level Data
Keywords: by Chris Forman & Kristina McElheran
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
It’s never been easy to make money in the restaurant industry. A highly fragmented sector dominated by 70 percent independent owners and operators, the average restaurant’s annual revenue hovers around $1 million and generates an... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
for consumers—and selling a lot more razor blades. Such hidden opportunities can become even more apparent by investigating "extreme consumers," since they can overemphasize thoughts and behaviors that all consumers of a product may... View Details
Keywords: by Michael Blanding
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
commercial messages. Social media did not have that contract, so that when customers were interrupted by brands in social media, it felt abrupt, inappropriate, and out of place." The power shift from marketers to consumers has... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
a fashion statement, and (b) never lose his car in the parking lot, both stereotypically female behaviors. By not only blurring that line but also boasting about it in print, the company created gender contamination in the eyes of many... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
"Shake Me," the pink triangle reads, hovering in the middle of the Magic Tate Ball—a smartphone app mimicking the popular Magic 8 Ball novelty. When shaken, the virtual prognosticator reads "Choosing Your Artwork" for a dramatic moment before... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 10 Feb 2015
- First Look
First Look: February 10
intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for its services View Details
Keywords: Sean Silverthorne
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning Brand Portfolio What can... View Details
Keywords: by Danielle Kost
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
message with a single Cheerio. “This was a death that was felt very deeply by the fan culture of Prince, and that’s not a time for a heavy marketing sell,” Avery says. “A common tactic right now is for... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
unverifiable. As an experiment for this article, he used several of those resources to find the true cost of a car at a dealership. The prices delivered by the consumer sites didn’t match. “I can’t trust the data,” he says. Can this... View Details
- 03 Jun 2014
- First Look
First Look: June 3
challenge. The Falks had to decide whether a Groupon deal worked well for them, and if so, how to manage Groupon redemptions by their customers in a way that made financial sense. Purchase this case: View Details
Keywords: Sean Silverthorne
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
organizations had 512 trustees and numerous senior staff. Levy oversees the Lincoln, but has no hiring or firing power within its organizations. Like many nonprofits, Lincoln Center has both thrived and struggled over the years. By the... View Details