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Publications

Publications

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  • All HBS Web  (488)
    • People  (1)
    • News  (136)
    • Research  (294)
    • Multimedia  (17)
  • Faculty Publications  (222)

Show Results For

  • All HBS Web  (488)
    • People  (1)
    • News  (136)
    • Research  (294)
    • Multimedia  (17)
  • Faculty Publications  (222)
← Page 2 of 488 Results →
  • 09 Sep 2016
  • Video

Netflix Wins Big by Betting on “House of Cards”

  • 05 Jul 2006
  • Working Paper Summaries

The Motion Picture Industry: Critical Issues in Practice, Current Research & New Research Directions

Keywords: by Jehoshua Eliashberg, Anita Elberse & Mark A. A. M. Leenders; Entertainment & Recreation; Motion Pictures & Video; Advertising
  • 21 Dec 2013
  • News

Studios Unfazed by Colossal Wrecks

  • 27 Jul 2021
  • News

By Meeting Players Where They Are, An NBA And Harvard Program Is Helping Them Soar

  • 12 Oct 1999
  • Research & Ideas

Building Bridges: New Dimensions in Negotiation

Examples," Sebenius details how "3-D negotiation" provides practitioners with skills for effective dealmaking that create value on a sustainable basis. According to Sebenius, the first dimension of negotiation is by far the... View Details
Keywords: by Anita M. Harris
  • 25 Feb 2013
  • Working Paper Summaries

Fostering Organizational Learning: The Impact of Work Design on Workarounds, Errors, and Speaking Up About Internal Supply Chain Problems

Keywords: by Anita L. Tucker
  • 01 Dec 1999
  • News

Negotiating in 3-D: An Overarching Way to Get to Yes?

has developed a "three-dimensional" model that, in addition to utilizing two familiar and traditional aspects of negotiation, offers a third, multifaceted approach that has enormous potential to increase effective negotiation. According to Sebenius, the first dimension... View Details
Keywords: Anita M. Harris
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

We all understand at some level that stars in the worlds of film, sports, and even business create results. If you want big box office for Pirates of the Caribbean, it probably pays to sign Johnny Depp to play the lead. But Harvard Business School professor View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 01 Mar 2013
  • Working Paper Summaries

Hurry Up and Wait: Differential Impacts of Congestion, Bottleneck Pressure, and Predictability on Patient Length of Stay

Keywords: by Jaeker Berry Jillian & Anita L. Tucker; Health
  • 22 Aug 2012
  • Working Paper Summaries

A Randomized Field Study of a Leadership WalkRounds™-Based Intervention

Background: Leadership WalkRounds have been widely adopted as a technique for improving patient safety and safety climate. WalkRounds involve senior managers directly observing frontline work and soliciting employees' ideas about improvement opportunities. However, the... View Details
Keywords: by Anita L. Tucker & Sara J. Singer; Health
  • 22 Aug 2012
  • Working Paper Summaries

Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program

Keywords: by Anita L. Tucker & Sara J. Singer.; Health
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

its own right, amplified by the power of social media. “You can build a follower base that’s bigger than what traditional media can offer, and you can reproduce that talent on a much larger scale than before,” View Details
Keywords: by Avery Forman; Sports
  • 16 Jun 2017
  • News

Managing Student Personal Tech in the Case Classroom By Emma Simmons

  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir... View Details
Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation
  • Web

Courses by Faculty Unit - Course Catalog

Marketing) Anita Elberse Fall 2025 Q1Q2 3.0 Business Solutions for the Poor (Global and Local) (also listed under Marketing and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall... View Details
  • Web

Courses by Title - Course Catalog

Base of the Pyramid General Management, Entrepreneurial Management Benjamin N. Roth , Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment, Media, and Sports General Management, Marketing Anita View Details
  • Web

Courses by Faculty - Course Catalog

General Manager’s Role (MDD) Technology & Operations Management, Strategy Spring 2026 Q3Q4 3.0 Thomas Eisenmann Field Course: Ideation and Prototyping for Innovation Entrepreneurial Management Fall 2025 Q1Q2 3.0 Anita View Details
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