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(489)
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Show Results For
- All HBS Web
(489)
- People (1)
- News (136)
- Research (295)
- Multimedia (17)
- Faculty Publications (223)
- 21 Jan 2010
- Working Paper Summaries
Going Through the Motions: An Empirical Test of Management Involvement in Process Improvement
- 09 Sep 2016
- Video
Netflix Wins Big by Betting on “House of Cards”
- 21 Dec 2013
- News
Studios Unfazed by Colossal Wrecks
- 12 Oct 1999
- Research & Ideas
Building Bridges: New Dimensions in Negotiation
Examples," Sebenius details how "3-D negotiation" provides practitioners with skills for effective dealmaking that create value on a sustainable basis. According to Sebenius, the first dimension of negotiation is by far the... View Details
Keywords: by Anita M. Harris
- 25 Feb 2013
- Working Paper Summaries
Fostering Organizational Learning: The Impact of Work Design on Workarounds, Errors, and Speaking Up About Internal Supply Chain Problems
Keywords: by Anita L. Tucker
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
its own right, amplified by the power of social media. “You can build a follower base that’s bigger than what traditional media can offer, and you can reproduce that talent on a much larger scale than before,” View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details
- 01 Dec 1999
- News
Negotiating in 3-D: An Overarching Way to Get to Yes?
has developed a "three-dimensional" model that, in addition to utilizing two familiar and traditional aspects of negotiation, offers a third, multifaceted approach that has enormous potential to increase effective negotiation. According to Sebenius, the first dimension... View Details
Keywords: Anita M. Harris
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
We all understand at some level that stars in the worlds of film, sports, and even business create results. If you want big box office for Pirates of the Caribbean, it probably pays to sign Johnny Depp to play the lead. But Harvard Business School professor View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of... View Details
- 01 Mar 2013
- Working Paper Summaries
Hurry Up and Wait: Differential Impacts of Congestion, Bottleneck Pressure, and Predictability on Patient Length of Stay
- 22 Aug 2012
- Working Paper Summaries
Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest Harvard Business School... View Details
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir... View Details
- 22 Aug 2012
- Working Paper Summaries
A Randomized Field Study of a Leadership WalkRounds™-Based Intervention
Background: Leadership WalkRounds have been widely adopted as a technique for improving patient safety and safety climate. WalkRounds involve senior managers directly observing frontline work and soliciting employees' ideas about improvement opportunities. However, the... View Details
- 16 Jun 2017
- News
Managing Student Personal Tech in the Case Classroom By Emma Simmons
- Web
Courses by Title - Course Catalog
Base of the Pyramid General Management, Entrepreneurial Management Benjamin N. Roth , Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment, Media, and Sports General Management, Marketing Anita View Details
- Web
Courses by Faculty Unit - Course Catalog
Marketing) Anita Elberse Fall 2025 Q1Q2 3.0 Business Solutions for the Poor (Global and Local) (also listed under Marketing and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall... View Details